TAG Heuer Meridiist Lamborghini model announced, snickered at

In the market for an over-priced luxury handset? Do you equate luxury with a brand name, snakeskin, perhaps even a feature phone with all but the barest of "features?" You're in luck! Once again looking to give Vertu a run for its money, Tag Heuer has upped the ante with its newest, the Meridiist Automobili Lamborghini. In addition to that world famous 1.9-inch sapphire crystal display, 2 megapixel camera, media player, Bluetooth, and roughly seven hours of talk time, this guy throws the Lamborghini logo into the mix. Available in a limited edition of 1963 (the date that its namesake was first sold), look for it sometime this month at selected TAG Heuer and Lamborghini retailers -- which we're sure you frequent anyways. PR after the break.

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TAG Heuer MERIDIIST Automobili Lamborghini New Luxury Mobile Phone

PARIS, November 2 /PRNewswire/ -- Inspired by the mythic Lamborghini Murcielago, TAG Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini phone.

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.
"TAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars," said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the MERIDIIST Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover - the same as on the Lamborghini Murcielago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The MERIDIIST Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The MERIDIIST Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer MERIDIIST Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers