Viacom: The Beatles: Rock Band sales strong, overall RB growth slow
Even though John, Paul, George and Ringo have been rocking the disc tray of your favorite console with The Beatles: Rock Band, its expectation-exceeding sales haven't helped boost overall Rock Band sales. Viacom CEO Philippe Dauman told USA Today the "economics of our Rock Band franchise are improving, though not as quickly as we'd like." There's still hope that Rock Band could at least break even or show a small profit, though Viacom CFO Tom Dooley said that will depend entirely on the franchise's performance this holiday season.
Despite tanking sales, the music genre still remains one of the best in the industry and The Beatles: Rock Band shows us that the right approach could still determine financial success in the space. Its September debut was very fortuitous and it even managed to best Guitar Hero 5 in the US -- which not only came with a free game, but is also one of the most recognizable brands to the mainstream.
Source - USA Today
Source - Viacom earnings report
