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Rumors of WoW TCG's demise greatly exaggerated

Rumors have been swirling around the Internet this weekend, reporting that the WoW Trading Card Game was ending this year after the release of the upcoming Scourgewar expansion set due to mishandling of marketing by the Upper Deck team. The rumor apparently started at Rawrcast, where it was attributed to a "reliable source".

Apparently not that reliable! Catching wind of the rumor, Upper Deck responded through its Senior Director, Scott Gaeta, saying that not only was the TCG not "over," but that it was steaming along right on schedule. Said Gaeta:

"Plans for future sets have been moving along as normal and we even announced a good chunk of the 2010 product schedule a week ago. Just recently the Upper Deck team was at Blizzard to discuss plans for 2011 and just today we were at Blizzard to get a sneak peak of Icecrown Citadel, to help in the development of the 2010 Raid Deck and Treasure Packs. We have lots of great plans for 2010 and beyond and look forward to another great year for the WOW TCG. Thanks for your enthusiasm and support! "

Good enough for me. Interneterati who heard the rumor attributed the TCG's purported demise to a myriad of culprits, including Blizzard's new microtransactional Pet Store, Activision grand poobah and laser-precise IP exploiter Bobby Kotick, or even the iron tabletop gaming fist of Magic: The Gathering. Of course, none of those ended up being the case.

Me, I'm glad to see that the TCG isn't going away, but let's start seeing some of those cool vanity loot card items attainable through other means, yeah? And the rocket mount an Engineering item.