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Adweek Media's Campaign of the Decade: Apple's Get a Mac ads

Steve Sande, @stevensande
December 14, 2009
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As Apple fans, we've loved Apple's "Get a Mac" ad campaign. With Justin Long as the cool, laid-back Mac and John Hodgman starring as the stodgy, uptight PC, the ads have managed to make us laugh since they first appeared in 2006. The campaign has spawned the "I'm a PC" response ads from Microsoft, which aren't nearly as fun or effective as the original (if we do say so ourselves).

The ads have been incredibly effective at getting Apple's message across -- Macs just work, with no bloatware, few viruses and little malware, and Mac users can do a lot with the provided iLife software.

AdweekMedia has paid tribute to the campaign in its Best of the 2000s awards, giving the Campaign of the Decade plaudits to Apple and TBWA / Media Arts Lab for the memorable ads.

That's not the only Apple campaign that received an award -- the iPod "Silhouettes" campaign won the Out of Home Ad of the Decade prize. Out of Home ads (AKA outdoor advertising) consist of those advertisements that are shown on billboards, buses, and kiosks rather than on television or in print. The awards were voted upon by the editors of AdweekMedia, and reader's choice awards were also listed. The "Get a Mac" campaign was third place in reader voting, while "Silhouettes" picked up the number one spot from readers in its category.







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