Well, the new ad blitz from Microsoft has begun. Advertising agency Crispin Porter + Boguksy is back at it with a new web video and click through banners that tell the story of Lauren, a Los Angeles woman (and member of the Screen Actors Guild) who was recruited from Craigslist. She supposedly didn't know she was in a Microsoft ad, but instead thought she was in a laptop marketing test.
She was given a thousand dollars after saying she wanted a 17-inch laptop with a good keyboard. She tried an Apple Store, but couldn't find anything at the price she wanted. She wound up with an HP Pavilion (here are the specs) running Windows Home Premium and a pretty slow AMD processor. She has minimal screen resolution and about 2 1/2 hours of battery life if she's lucky. All in all, not a bad machine, but certainly not a 17" Mac which would have been a lot more money.
Of course the laptops were not comparably equipped, so the cards were stacked in Microsoft's favor. That's what commercials do. Microsoft has been pummeled for more than 3 years by the extremely popular Mac vs. PC guys. Microsoft responded last summer with the Mojave ads, where people were tricked into believing they were seeing a brand new OS from MS, when in fact they were just seeing Vista. They were told about the features, and loved them. What they weren't allowed to do, however, was actually use Vista, or try to install it on their own PCs. Those were telling omissions.
Microsoft followed up with the Jerry Seinfeld-Bill Gates ads. They were fun to watch, but had no discernible message. Interestingly, Vista was never mentioned.
Now we come to the new ads, which doubtless will be followed by more shopping trips. In the first ad, Vista is never mentioned, just like in the Seinfeld commercials. Interesting. MS does not make computer hardware. Instead, their main product is an OS which is currently Vista. Yet in 2 out of 3 'expensive' ads, not a word about the flagship operating system.