already heard through the gravevine that iTunes support would be baked into Palm's forthcoming Pre, but now it's official. During Palm's D7 keynote today in Carlsbad, Paul Cousino showed attendees that non-DRM music, photos and videos could be synced with the Pre via iTunes (on Mac and Windows, naturally). In his words: "It shows up in iTunes just like a regular device."
Update: So, Palm has issued an official press release detailing the new webOS features shown today at All Things Digital. The so-called media sync feature is straight up designed to "synchronize seamlessly with iTunes," giving users the ability to use Apple's media management software for transferring all non-DRM media. Furthermore, the Pre is engineered to act as a "mass storage drive," letting users side-load content on the fly. The full release also details the App Catalog and Twitter in Universal Search.