Discovery searches for name for 3D channel, 3DNet is on the list

Oh now we just can't believe this one, do you mean to tell us that Mark Cuban had the insight to create HDNet, but didn't bother to trademark 3DNet? Apparently, because Broadcasting & Cable is reporting that on January 5th Discovery Communications trademarked the name 3DNet. As we already let you know, next year Discovery will launch a 24x7 3D network with a mixture of non-fiction, sports, films and content from the libraries of its partners, Sony and IMAX. We can't wait to hear what our old friend Mark has to say about this one, but maybe as much as he loved HD, he doesn't really get 3D yet -- yeah, we doubt it.