Paul Sams: "We will not pull the rug out from under them"

In a fascinating post over at Gamesindustry.biz, Blizzard COO Paul Sams takes great pains to emphasize that Blizzard will ship no game before its time (to rip off an old wine slogan): "We will not pull the rug out from under them and ship it before it's done, so people feel that when they out their heart and soul into a game, they'll be able to deliver the game they envisioned."

This is interesting to me on a couple of levels: the first is the long time between the original idea that World of Warcraft would get an expansion a year and the actual time (more than two) that it took for The Burning Crusade to ship. It seems that over time they must feel they've gotten more proficient at the development process since Wrath of the Lich King and now Cataclysm seem to be getting ready to ship even faster. You can read the excerpt from Sams at gamesindustry.biz (which requires creating a new account) as well as a full interview with Sams and executive producer Rob Pardo.