Bayonetta moves 1.1m units in Sega fiscal Q3 2010 results
After surviving harrowing losses of ¥22.8 billion (nearly $254.8 million) during its fiscal year 2009, Sega Sammy Holdings (parent company to Sega, which you've probably sussed out) has managed to revive its faltering bottom line. According to the company's latest financial report, Sega Sammy brought in a net income of ¥16.9 billion ($189.5 million) during the first nine months of its fiscal 2010 (April–December 2009).
This income came in spite of the fact that Sega's total game sales had dropped 13 percent from the same 9-month period the previous fiscal year -- however, thanks to the company's massive restructuring last February, operating income skyrocketed to ¥28.8 billion (about $323 million), which more than softened the blow. The company's highest-selling title was, alarmingly, Mario and Sonic at the Olympic Winter Games, with 5.6 million units sold (and probably counting). Bayonetta, which was only available in Japan (released October 29) during the period covered by the report, came in a distant second with 1.1 million units sold.
It looks like the company's managed to recover from an extremely painful fiscal 2009 -- at a cost.
