Apple rolling out $1 TV shows for iPad launch?

Kent Pribbernow
K. Pribbernow|02.11.10

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Kent Pribbernow
February 11, 2010 6:00 AM
In this article: one dollar, OneDollar, sd, TV
Apple rolling out $1 TV shows for iPad launch?
According to a story posted by the Financial Times on Wednesday, Apple may be in talks with studios to bring $1 TV shows to iTunes, as part of the official iPad launch. Apparently this will be a test to model for the company to see whether cheaply-priced content will spur sales. Given yesterday's news about declining iTunes music growth due to higher prices, I'm betting it will.

The story goes on to claim that Apple has been engaged in secret talks with major networks for the past few months, to cut prices on standard definition TV shows in half -- currently priced at $1.99. The reason behind this move is the iPad's 4:3 aspect ratio, ideally suited for standard def content which Apple hopes consumers will eagerly download at a buck a pop.

True or not, I just hope we see this long-rumored $30 subscription model we've been hearing about, so I can finally tell the nice folks at Comcast where they can put their cable. Hint: not in my home.
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