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Toy Story 3 and the Mac

Mike Schramm
February 15, 2010
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One of the things I missed in the news last week due to being so busy at Macworld (along with most of the Olympics, though we did get to watch the opening ceremony at a post-show dinner) was the brand new Toy Story 3 trailer -- Pixar's latest movie has Buzz and Woody in a third adventure, and while I won't spoil the details, it does appear that Apple plays a big part in the movie. Macenstein has a quick breakdown of all of the places that Macs appear in the new trailer, with cameos by both Safari and iTunes, and director Lee Unkrich actually tweeted a picture of his editing session for the movie on a MacBook Pro (in Avid Media Composer) at 36,000 feet!

Of course, Steve Jobs was the owner and CEO of Pixar for twenty years, and he now is the largest individual Disney shareholder with a seat on the company's board of directors. Pixar always produces excellent films -- Toy Story was the studio's first big feature as a studio, so it'll be interesting to see what happens with the franchise after moving on to more mature pictures like Finding Nemo and Up. As always, when the movie comes out on June 18th, we'll have to keep an eye out for nods in Apple's direction.



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