GE's 'Create by Jason Wu' camera collection unveiled, we go hands on

Keep it simple, stupid. There's no better way to describe the "Create by Jason Wu" collection unveiled at PMA by General Imaging (a.k.a. GE). The fashion designer's point and shoot could not be easier: you can shoot, choose flash, and view galleries. That's it -- and in fact, if you need a cue, the shooter reminds you to "hold still" while taking a shot. You're definitely picking this up for style over substance, but still it's pleasantly light and captures surprisingly decent images. As for the nitty-gritty specs, we're looking at 12 megapixels, 3x optical zoom, and a 2.7-inch LCD. The battery charges via wall adapter or the retractible USB plug, which is also how you movie images to your computer of choice. Color options? White, black, gold, red, yellow, blue, green for a metal finish; and white, black and grey for leather. A 4GB version is $180, and 8GB is $230 -- no memory cards accepted here, folks. Look for the camera to debut, of all places, via Home Shopping Network on March 16th. Press release after the break, shots below -- and while you're looking, we've also got an eyeful of the rest of GE's point-and-shoot PMA collection. %Gallery-86219% %Gallery-86220%

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General Imaging Unveils Exclusive 'Create by Jason Wu' Camera Collection

The perfect blend of fashion and simplicity in a new breed of camera

BOOTH 2240 at PMA 2010, ANAHEIM, Calif. (Feb. 21, 2010) –General Imaging (GIC), exclusive licensee of GE branded digital cameras, today unveiled "Create by Jason Wu," the result of a year-long exclusive collaboration with one of today's leading fashion designers, Jason Wu, to develop a unique collection of point-and-shoot cameras. Create represents a technical evolution in how consumers take pictures, with simplicity at the forefront and introduces Jason Wu's timeless style and luxurious detailing to the world of digital cameras.

The Create collection is available in a variety of custom metal and leather colors, selected by Wu. Create seamlessly blends his rich sense of style with the latest camera technology. Create has one-touch operation to record videos, take pictures and easily delete photos, eliminating the need to navigate through cumbersome menus and screens. Compatibility and connectivity issues are also a thing of the past with Create. The camera is equipped with built-in memory and has a retractable USB plug for convenient transfer or viewing of photos and videos on laptops, desktop computers and televisions with USB ports. The camera's built-in battery charges easily via a USB plug or the optional wall adapter that is included. Create's built-in software enables automatic backup and playback of pictures and video on PC's. Create is also compatible with iPhoto for Mac users.

"Our in-depth research told us that consumers ultimately want simplicity when buying a digital point-and-shoot camera," said Paul Meyhoefer, General Imaging's vice president of Marketing and Product Planning. "They want to take great photos when they are out with their friends and family without the frustration of worrying about camera settings being right or risk missing out on capturing their precious memories. Jason brought a sense of fashion to these cameras and gave them aesthetic appeal, which in conjunction with our technical expertise for ease-of-use makes this collection a major departure from anything else in the market."

Jason Wu is the 27-year-old designer who gained international recognition for dressing First Lady Michelle Obama and his countless loyal clients and celebrities including Diane Kruger, Natalie Portman, and Drew Barrymore, among others. Create by Jason Wu includes distinctive accessories that echo Wu's signature style and love of luxurious details. Accessories include a designer leather camera case; soft, microfiber camera pouch that doubles as a lens cleaning cloth; and elegant wrist and neck straps for the camera.

Pricing and Availability

Create by Jason Wu comes standard with 4GB of built-in internal memory, 12 Megapixels of resolution, 3X Zoom and 2.7" LCD at an SRP of $179.99. An 8GB model is available at a suggested retail price (SRP) of $229.99. Both models include the collection accessories as a bundle. Create metal colors are available in white, black, gold, red, yellow, blue and green. Create leather colors are available in white, black and gray. Create by Jason Wu will debut on-air at HSN and for an exclusive sale on March 16, 2010. For additional retailers and online sales visit

About General Imaging

Based in Torrance, Calif., General Imaging is the worldwide exclusive licensee for GE branded cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value.

For more information about the entire line of GE brand digital cameras or to browse the online store, please visit