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The Dark Knight isn't ready to surrender its all-time Blu-ray sales crown yet

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Apparently four days isn't all Avatar needed to bypass The Dark Knight for best selling Blu-ray disc ever, as Warner ?Bros. has informed the public that the growly voiced hero has moved 2.9 million high definition units in the U.S. and Canada, more than the 2.5 million previously noted. Of course, since Avatar was up to 2.7 million in just four days, it's probably flying by Batman right about... now.

Update: Just that fast, Avatar is already claiming the biggest day 1 Blu-ray sales in U.K. history with 222,824, so clearly it's not feeling too bad about the short setback.



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James Cameron's AVATAR - the UK's Biggest Selling "Day One" Blu-ray Disc Ever!

- 222,824 Blu-ray Units Sold

LONDON, April 27, 2010 /PRNewswire/ -- James Cameron's stunning masterpiece AVATAR continues to smash records by delivering the biggest "day one" Blu-ray results of any film in the UK since the inception of the format - announced today by Twentieth Century Fox Home Entertainment (TCFHE). A phenomenal 222,824 units were purchased by consumers on its first day of release, April 26. Already the best-selling pre-order title, AVATAR sales beat the previous UK record held by The Dark Knight selling more Blu-ray Discs in its first 24 hours than The Dark Knight sold in its first week.

"The incredible day one sales figures illustrate the urgency that fans of all ages have to return to the world of Pandora and more significantly, experience Pandora in high-definition," stated Steven Leighton, Senior Vice President, TCFHE Northern Europe and Asia. "The film's masterful cinematography, art direction and visual effects lends itself to awe-inspiring clarity when viewed on Blu-ray - undeniably, the ultimate format for fans to enjoy AVATAR at home."

Prior to the film's release on Blu-ray Disc and DVD, AVATAR generated over GBP91million at the UK box-office and $2.6 billion worldwide - making it the highest grossing film of all time.

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc, Digital Copy, Video On Demand and Digital Download.

Twentieth Century Fox Home Entertainment, 31-32 Soho Square, London, W1D 3AP















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