Pure's stylish internet radio lineup ships to America on July 1st

Darren Murph
D. Murph|05.03.10

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Pure's stylish internet radio lineup ships to America on July 1st
Pure has long since been a stranger to the US market, despite shipping some of the sexiest internet radios this planet has ever seen. The company announced back at CES that all of that would be changing in the near future, but it wasn't until now that we had specifics surrounding the whos, whats, wheres and whens. The Evoke Flow, Oasis Flow and Seista Flow will all be available for purchase in the United States of America on the first of July, with MSRPs set for $229, $249 and $139 in order of mention. Initially, they'll be available only through Pure's website, though we get the impression that brick-and-mortar distribution is only a moment or two away. Check the full press release after the break, and be sure to jot down this here date in your handy dandy date book, cool?
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Global Leader in Connected Audio Brings Award-Winning
Product Family to North America

San Francisco, May 3, 2010 – PURE, the global leader in digital and internet-connected radios, today announced that three of its highly anticipated products will be available for purchase in North America on July 1, 2010. First unveiled during the company launch at CES in January, PURE's line of next-generation connected radios transform how consumers access, store, share and interact with digital entertainment such as music, internet radio and podcasts.

Says Paul Smith, general manager of PURE worldwide: "The reception we received at CES was overwhelmingly positive, validating our belief that North America is ready for a radio that moves beyond broadcast audio. North America is a connected market, and our product family will help consumers get closer with and stay connected to the digital content that they want, when they want it."

On July 1, 2010, three of the five products showcased at CES will be available for purchase at www.pure.com. With a product that fits every digital lifestyle, PURE fills a substantial void in the North American audio market: radios that look as good as they sound while keeping consumers connected to the content they love. The initial wave of PURE products available in this market include:


Winner of more than 30 awards, including 'Radio Product of the Year,' PURE's groundbreaking EVOKE Flow was the first truly connected portable radio. Light and portable with inputs for an iPod dock or additional speakers, the EVOKE Flow is at home in any room in the house, from the bedroom, to the kitchen and living room.

Oasis Flow

A stylish weatherproof case, rubber seals and a cast aluminium framework combine to make Oasis Flow the most rugged, internet-connected radio on the market. The perfect radio for anyone who wants to stay connected while working or playing outdoors, Oasis Flow features a built-in rechargeable ChargePAK battery for hours of continuous listening.

Siesta Flow

The connected-consumer's alarm clock, Siesta Flow brings the power of internet radio to the bedside. Small and sleek enough to fit any bedroom space but powerful enough to serve as that room's primary stereo, Siesta Flow also provides access to 365 different alarm tones – one for every day of the year. There are also four independent alarms, a selection of ambient sounds to go to sleep to, plus the unique PowerPort™ which provides power for USB accessories such as mobile phone chargers, reading lights, bedside fans and cup warmers, solving the problem of having insufficient power points next to the bed.

All PURE products will have access to PURE's proprietary radio and media portal, the PURE Lounge (www.thelounge.com), enabling users to organize their favorite stations into shared folders and automatically synchronize content choices on both the radio and the online portal. The PURE Lounge also contains content unique to PURE such as PURE Sounds™, a library of tones that set the perfect mood for the listener. A living platform, the PURE Lounge is growing all the time and will continue to deliver many more new and exciting features to the North American consumer.

"I'm looking forward to bringing the innovation, design and value of PURE's products to North America, exposing consumers here to some of the most exciting advances in audio technology," said Charles Bellfield, general manager for PURE North America.

PURE will also introduce Sensia, its flagship connected radio and the centerpiece of the connected home, and the Sirocco 550, a complete digital sound system, to North America. Pricing and availability for each will be announced soon.

Pricing and availability

The EVOKE Flow, Oasis Flow and Siesta Flow are all scheduled to be available for purchase on July 1 for respective MSRPs of $229, $249 and $139. PURE products will be sold through online channels initially such as www.PURE.com, with further retail plans and expected availability to be announced later in 2010.
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