Apple's new campaign: Why you'll love a Mac

As the "halo effect" brings new users to the Mac, Apple has prepared for their questions and concerns. A new online campaign called "Why you'll love a Mac" explains just that — the benefits and pleasures of using a Mac instead of a Windows PC. Past Apple ad campaigns have focused on the direct experience of switchers, so this is familiar ground.

The campaign's message is broken down into five categories: hardware, software, OS, support and compatibility. Each category is full of useful information. This is the kind of stuff, frankly, that I'd love to see in a TV ad. Sure, a cool and confident Justin Long panned out well, but just for once I'd like to hear about the terrific hardware or the benefits of OS X.

As I said, the online campaign does a good job of breaking this down, and offers answers to questions common to switchers and others who are new to the Mac. Plus there are snazzy rollovers.

If someone you know is riding the technological fence, do them a favor with a link to apple.com/why-mac.

[via The Loop]