Latest in Apple

Image credit:

AT&T suspends iPhone 4 pre-orders altogether, says they were ten times 3GS' numbers

Chris Ziegler
June 16, 2010
Share
Tweet
Share

Sponsored Links

AT&T just kicked things up another notch, going from a launch day pre-order sellout for the iPhone 4 to... well, a total pre-order sellout. The carrier has announced this morning that it's "suspending pre-ordering today in order to fulfill the orders we've already received," saying only that it will resume the pre-order process when it can wrap its brain around the "additional inventory" it'll have on hand. It's hard to gauge where this lies on the truth / hype meter, but for what it's worth, they're saying that pre-orders outstripped the 3GS by a factor of ten, and eligibility checks were three times higher than the previous one-day record. Or... you know, maybe they just don't want any more information falling into the wrong hands until they can figure things out. Follow the break for AT&T's full statement.



"iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T's more affordable data plans and our early upgrade pricing.

Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we're suspending pre-ordering today in order to fulfill the orders we've already received.

The availability of additional inventory will determine if we can resume taking pre-orders.

In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T's website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.

We are working hard to bring iPhone 4 to as many of our customers as soon as possible."









All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Samsung's newest watches can now take ECG readings in the US

Samsung's newest watches can now take ECG readings in the US

View
NVIDIA apologizes for RTX 3090 pre-orders before they even begin

NVIDIA apologizes for RTX 3090 pre-orders before they even begin

View
Amazon Fire TV Stick Lite leaks ahead of tomorrow's hardware event

Amazon Fire TV Stick Lite leaks ahead of tomorrow's hardware event

View
'Among Us' developers cancel sequel plans, focus on their new/old smash hit

'Among Us' developers cancel sequel plans, focus on their new/old smash hit

View
Apple's brand-new iPad is down to $299 on Amazon

Apple's brand-new iPad is down to $299 on Amazon

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr