PlayStation Plus coming via PS3 firmware 3.40 (update: now available)

At last, the first post-E3 firmware update for the PlayStation 3, and as you might've suspected, this one's got PlayStation Plus packed into the mix. We've talked about the service a bit so far, but to recap, $50 annual nets you a 50 percent discount on PSN titles, early access to betas, and one hour of demo time on select full titles (among other benefits). If you're not willing to shell out the Ulysses S Grant, however, however, there's a few other treats in the software patch, including five-star ratings for content purchased on the Store, video editor and uploader for Facebook and YouTube (note: not a video capture service, gotta use what the HDD already has), and expanded integration into Picasa and Facebook photo galleries. Speaking of Facebook, a new app will appear on the social site for showing off your PSN profile and befriending others. As usual, no exact date for the firmware is given, but if history's any indication, it won't be very long at all.

Update: We just checked our consoles and, sure enough, the update is live. We're downloading now and will let you know if there's anything peculiar.

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