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Hulu CEO: we're 'complementary' to cable

Sean Hollister
July 1, 2010
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Hoping to trade in your expensive cable or satellite plan for a nice, juicy melon ball of cottage cheese-like... we mean, a portable Hulu Plus subscription at $10 a month? Not so fast, my fine fingered friend, because Hulu CEO Jason Kilar has revealed that killing cable is not a part of the company's evil plan, and he's not entertaining any ideas to the contrary. Kilar told AllThingsD that the service is "broadcast-focused" and "complementary to your cable and satellite service" by design, which is a nice way of saying the incestuous relationships between cable companies, content providers and Hulu itself keep it from offering premium programming -- at least, not at this sort of price.

Speaking of getting what you pay for, you may be surprised to hear Hulu Plus displays advertising even if you slap down currency every month, but the CEO said lengthy consumer research found that users were more willing to pay if the service were partially subsidized by ads. Think of them as tiny little brain tenderizers, and we're sure you'll be just fine.







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