Starbucks reveals plans for a Digital Network, made up of 'exclusive and premium' digital content

Vlad Savov
V. Savov|08.12.10

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Starbucks reveals plans for a Digital Network, made up of 'exclusive and premium' digital content
Free WiFi not enough of an enticement to get you to step into a Starbucks? Don't worry, the ubiquitous frappuccino purveyor has another card up its mocha-stained sleeve. Beginning this fall, Starbucks locations will be enriched with a new Digital Network, a freely accessible portal unto exclusive content from some of the more highbrow providers. The New York Times, Wall Street Journal and USA Today will flesh out the news offering, Yahoo will pick up business and career duties, and Apple's iTunes will provide free downloads to sate entertainment needs. Curiously enough, nobody is exchanging any cash up front -- Starbucks isn't paying for this and neither are you -- but the trick is as always to try and upsell you on to even more premium goodies, in which case the coffee chain and content provider have a revenue-sharing deal in place to split the profit. Doesn't sound like the worst idea in the world to us, bring on the freebies!

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