Redbox crosses a billion rentals and celebrates with a giveaway

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Richard Lawler
September 6th, 2010
In this article: hd, kiosk, redbox, rentals
Redbox crosses a billion rentals and celebrates with a giveaway
Someone (we're looking at you, Ben) notched Redbox's billionth rental recently in Tampa, Florida recently, and to celebrate the company's launched a "Thanks a Billion" giveaway. Renting a disc during the promotion (or sending a letter through the mail, no e-) nets a free rental, while the real prizes start with "Golden Ticket" rentals -- 50 codes placed on DVDs across America that are worth a $500 gift card -- plus a grand prize of a Sony 52-inch HDTV, surround sound system, Blu-ray player and some movies...or a trip to the People's Choice Awards. We know that's not really a choice for you, so all that's left is to check out the details and map of areas where Golden Ticket are located on the official website.

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Movie Milestone: Redbox Rents One Billionth Movie

Redbox Thanks Consumers with "Thanks A Billion" Celebration

OAKBROOK TERRACE, Ill., Sept. 5 /PRNewswire/ -- Redbox, the popular DVD rental kiosk provider and wholly-owned subsidiary of Coinstar, Inc. (Nasdaq: CSTR), reached a major movie milestone today with the rental of its one billionth movie. "Clash of the Titans," rented from a redbox® location in Tampa, Florida, was the one billionth movie rented. The milestone occurs only six years after the popular red kiosks first debuted in Denver, Colo. Today, redbox has more than 24,000 convenient locations nationwide.

"One billion rentals is an incredible milestone as redbox has quickly become the local video store for millions of consumers nationwide," said Mitch Lowe, president, redbox. "Our popularity is a testament to our consumers' loyalty and our steadfast commitment to making movie rentals affordable and convenient for our consumers."

Thanks a Billion Celebration

To celebrate its one billionth rental, redbox has launched the "Thanks a Billion" celebration. The nationwide event thanks redbox renters with a free one-night movie rental and chances to win premium prizes. Throughout the month of September, eligible redbox renters can enter the unique DVD code found on their redbox rental at to receive a promotional code good for a free, one-night rental. Renters also will be entered to win the "Thanks a Billion" grand prize – a choice between a trip to the People's Choice Awards® or a Sony® Home Entertainment Theatre System. The nationwide "Thanks a Billion" celebration runs from Sept. 1 to Sept. 30, 2010. Log on to for complete rules and details*, as well as complete odds of winning and prize descriptions.

Averaging more than 9.5 million rentals a week, redbox makes renting and returning new release DVDs and Blu-ray Discs® easy for consumers. The rent and return anywhere® policy lets consumers return movies to any of the more than 24,000 locations nationwide. Each fully automated redbox kiosk holds 630 discs, representing up to 200 titles. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. For added convenience, consumers can visit to reserve their movies online or via the iPhone® app from redbox.

About Redbox

Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at approximately 24,000 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit

* No purchase necessary and void where prohibited. The "Thanks a Billion" celebration is subject to Official Rules. Contest Sponsor: Redbox Automated Retail, LLC 1 Tower Lane, Oakbrook Terrace, Illinois 60181.

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