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Ping reaches a million, attacked by spam

Mike Schramm
September 7, 2010
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Apple's new social network, Ping, has been around for about a week now, and all of the pundits have had their chance at weighing in on what Apple got wrong and right. And what's the result? Not bad, but not great -- more than a million people joined the network in just 48 hours. That's not terrible at all, but it's a far cry from the millions of people who actually use iTunes, presumably every day. Apple's success in this area, in other words, isn't going to come easy.

The company has already had to put in a little more work. In addition to all of those members, the network was also hit by spam early on, with fake accounts for people like Steve Jobs and Jonathan Ive, plus links that led off to contact-stealing scripts and other trouble like that. Apple has already cracked down on most of the offenders, but clearly it was an issue early on that they didn't foresee.

The interface has already been updated a bit -- Apple has added "back" and "forward" buttons to the service, to match the rest of the in-app browsers in iTunes. I still maintain that Ping won't reach its full potential until you can actually "like" songs and albums in your personal library, so hopefully a few more updates and tweaks are on the way.





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