Bose enters single-ear Bluetooth headset market with expected swagger and price tag

Ross Miller
R. Miller|10.19.10

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Bose enters single-ear Bluetooth headset market with expected swagger and price tag
"It's not every day you see a company release a Bluetooth headset" is something we'd like to say, but alas, it was not meant to be. Bose is the latest, launching what it claims is its first single-ear Bluetooth headset. The aural implant carries the family name and touted audio quality / proprietary technology, but functionality-wise, it's not much different than your run-of-the-mill earpiece. Of course, that branding carries a lot of weight with some folks, and for them, plan on paying just shy of $150 (before tax) when it comes out late November. Your weekly dose of bravado can be found in the press release after the break. %Gallery-105317%
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A New Level of Performance for Bluetooth Headsets: Communication, Comfort, and Ease-Of-Use

Today, Bose has introduced its first single-ear Bluetooth headset -- the new Bose Bluetooth headset. Using proprietary technologies, the new Bose Bluetooth headset lets users hear and be heard -- even in changing noise environments. Featuring a unique design and user interface, the Bose Bluetooth headset stays comfortably and securely in place, and makes call control easier than ever before. The resulting experience is unrivaled in the vast marketplace of Bluetooth mobile headsets.

The Bose Bluetooth Headset features enhanced Bose TriPort® acoustic headphone structure, now optimized for speech reproduction, and new Bose Adaptive Audio Adjustment technology -- an advancement that measures incoming speech and background noise, and adjusts voice levels automatically and smoothly. These innovations work together to ensure what a user hears remains consistent when moving between quiet and loud places -- without changing the volume controls.

The Bose Bluetooth headset is engineered with a microphone built into specially designed housing. This proprietary design enables the microphone to selectively sense the user's voice, and acoustically reject background sounds that interfere with it -- so the caller is heard more, and distractions are heard less.

The Bose Bluetooth headset includes the exclusive Bose StayHear™ tips for a comfortable, stable fit -- without an ear hook. Made of soft silicone and designed with a rounded profile, the tips conform to the ear without creating the pressure points or "tightness" associated with conventional designs.

For a new level of convenience, a sliding on/off switch lets users quickly turn the headset on to answer a call, or see that it's turned off. There is no special sequence of button presses to control functions: volume and call buttons are located on the upper edge of the headset, and taking calls requires one simple top-to-bottom pinching motion -- that won't dislodge the earpiece. Clearly labeled LED indicators are located on the headset's inner face, and make it easy to check battery life, or confirm a Bluetooth connection is established with the phone. They remain out of sight when the headset's in use, enhancing the sleek and understated design.

The Bose Bluetooth headset is compatible with other Bluetooth devices using Bluetooth 2.1 (or earlier) specifications that support the Bluetooth hands-free and headset profiles.


The Bose Bluetooth headset includes a protective case and 3 ear-tip sizes (small, medium, large). It will be available from Bose beginning in late November for $149.95. It will be sold at select authorized Bose dealers, Bose retail stores,, and toll free at 1-800-444-BOSE (2673).

About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, professor at the Massachusetts Institute of Technology. Today, the company is primarily known for acoustics; however, its research has resulted in products for non-audio fields. Bose inventions have improved the performance of:

• Loudspeakers
• Home entertainment systems
• Automotive music systems designed for the interior acoustics of each car model (first introduced by Bose)
• Noise reducing headsets for pilots and the public (first introduced by Bose)
• Sound in public spaces
• The production of sound for musicians requiring electronic amplification of their instruments
• Materials testing and durability simulation instruments for biomedical applications
• Driver suspension systems for heavy-duty trucks

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Bluetooth is a registered trademark of the Bluetooth SIG, Inc., and any use by Bose Corporation is under license.
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