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700,000 Lite-Brite pegs make stop-motion masterpiece in new music video

700,000 Lite-Brite pegs make stop-motion masterpiece in new music video
Darren Murph
Darren Murph|October 26, 2010 2:47 PM
It's tough to say if David Crowder Band's newest handmade music video measures up to Dancing Pigeon's own vid from August, but one thing's for sure: you've got to give props for the work involved here. An astounding 700,000 Lite-Brite pegs were used in the creation of their SMS (Shine) video, along with 80 Earthlings putting in 2,000 man-hours of work. It's a rather impressive 3.5 minutes, so head south and mash play if you're looking for a good time.

[Thanks, Nick]

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David Crowder*Band's "SMS (Shine)" Music Video Debuts Today Using An Unprecedented 700,000 LITE-BRITE ® Pegs

The Band's Latest Original Video Creation Debuts on VEVO with "Artists We Love" Placement

Nashville, Tenn. Oct. 19, 2010.... David Crowder*Band's self-made new music video for their latest single "SMS (Shine)" debuts today using an unrivaled 700,000 LITE-BRITE ® pegs. Releasing today on VEVO.com, the video also features dancing monkeys, jumping frogs and of course an appearance from the David Crowder*Band themselves.

The video portraying a love story made completely of LITE-BRITE ® pegs was done solely by hand. Even details such as the piano playing in the background and the monkeys beating a drum in perfect time was done free of digital affects and computer animation. It took 2,150 man hours, 1,200 LITE-BRITE ® images, 83 friends and 148 pizzas to complete the video.

"SMS (Shine)" is debuting exclusively this week with VEVO.com, and is featured on the front page with the "Artist We Love" promotion. To view the video, visit http://www.vevo.com/watch/david-crowder-band/sms-shine/US82Y1000066.

The premiere of the music video comes just days after the first ever "David Crowder*Band Fantastical Church Music Conference" attended by more than 2,000 people in their native Waco, TX. The conference's stellar line-up included Louie Giglio, Rob Bell, Matt Redman, Francis Chan, Matt Maher, Jars of Clay, Leeland, Gungor, Derek Webb and more.

About David Crowder*Band:
Named among the "most thoughtful, progressive and exciting acts in contemporary Christian music" by the New York Times, the popular yet unconventional David Crowder*Band released their latest album Church Music in the fall which debuted at No. 1 on the Christian retail chart. Along with the group's 7 GMA Dove Awards and 20 nominations, David Crowder*Band has toured with Michael W. Smith, Third Day and MercyMe including a headlining tour with Mute Math. The first Christian artist to be named MSN.com's Artist of the Year in 2006 as well as foster a partnership with M-Audio/Propellerhead's Reason software, Crowder is also the namesake behind premiere guitar maker Tom Anderson Guitarworks's Roadster Acoustic. They have received media coverage from such major news outlets as CNN, Fox and the New York Times. Despite the success, David Crowder*Band makes it a point to get back to University Baptist Church on most Sundays, a church they helped found near the campus of Baylor University in Waco, TX. The band is also part of the Passion movement, participating in university students gatherings in the US and around the world. The group's leader David Crowder is further an acclaimed author, having penned two books, including his acclaimed, highly personal, Everybody Wants to Go to Heaven, But Nobody Wants to Die: Or (The Eschatology of Bluegrass).

About sixstepsrecords:
Founded in 2000 by Louie Giglio, sixstepsrecords (www.sixstepsrecords.com) is a worship label and a division of Passion Conferences. sixstepsrecords' artists include Chris Tomlin (And If Our God Is For Us...), David Crowder* Band (Church Music), Charlie Hall (The Rising), Matt Redman (We Shall Not Be Shaken), Christy Nockels (Life Light Up), Kristian Stanfill (Day After Day EP), and Passion (Passion: Awakening). The label partners with Sparrow Records/EMI CMG Label Group for A&R, marketing, sales and distribution operations.