In order to clarify what information is being downloaded with the direct digital download of Cataclysm, Blizzard has said that all current World of Warcraft subscribers will be downloading the cinematic as part of a pre-Cataclysm patch. I am guessing this is some extra 4.0.3 data that will be coming out in the next few weeks for all players. Here is the official post:
Blizzard clarifies cinematic download for digital customers
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