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Calvin Klein plunges into 3D waters with pair of cool new shades

Vlad Savov
November 5, 2010
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Calvin Klein has never been afraid of associating itself with a bit of cheap marketing, so it's no surprise that the fashion brand is now slapping its name atop some 3D-capable sunglasses. The patent-pending curved 3D glasses from Marchon3D have been adorned with the CK livery and, erm, we guess they're that little bit more stylish than the usual pair of 3D goggles you might have thrown your way at the cinema. Now you just have to decide where your loyalties lie, Calvin Klein, Gucci, or Oakley?


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ck Calvin Klein Eyewear Announces 3D Sunglasses

With Marchon3D patent-pending 3D technology with RealD certification

Melville, NY(November 4, 2010) – ck Calvin Klein Eyewear has partnered with Marchon3D™ to infuse its patent-pending 3D lens technology into the designer eyewear sector.

The patent-pending M3D lens technology is the only curved 3D lens on the market that is RealD certified. The curved lens, matching the contour of the eye, improves and maximizes a consumer's 3D viewing experience, allowing for a greater image immersion. The photocromic lens technology allows consumers to wear their glasses indoors and outdoors.

"With Marchon3D's M3D technology and ck Calvin Klein Eyewear's sleek, fashion-forward design, we are providing consumers the best 3D-enabled sunglass on the market," said Claudio Gottardi, President of Marchon and CEO of Marchon International. "Having infused technology and fashion only raises the bar in the 3D eyewear field and Marchon is excited and proud to lead the industry."

The ck3D sunglasses will be offered in three men's and three women's styles, each providing:

M3D patent-pending circular-polarized lens technology to provide the best possible 3D viewing experience
Photocromic capability, transitioning from indoor 3D glasses to outdoor UVA/UVB/UVC protected sunglasses
RealD certified
The ck Calvin Klein eyewear, part of the M3D collection, will be available December 2010 with the retail price of $180*.

*ck3D sunglasses are not to be confused with other 3D products on the market, which are not 3D sunglasses.

Marchon3D™was launched in July 2010, after Marchon Eyewear acquired patent pending 3D technology assets from MicroVision Optical. Marchon also signed a global licensing agreement with RealD Inc., the leading provider of 3D technology for cinema, consumer electronics and professional applications, to use the RealD brand for sales of Marchon3D™eyewear. Through the terms of the global licensing agreement, Marchon3D™ will distribute its RealD certified 3D glasses in cinemas, retail locations, e-commerce sites and through electronic equipment manufacturers worldwide.



















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