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The Beatles invade iTunes charts within 12 hours

Matt Tinsley, @mTinsleyMusic
November 17, 2010
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It's been just over 24 hours since the release of The Beatles' complete back catalogue on iTunes and they are already dominating the album charts in a rather unusual way. In fact, as reported by MacObserver, within 12 hours of availability The Beatles had 15 albums placed in the Top 40 best-selling albums chart and 17 albums in the Top 100. That's a lot of albums to have in the Top 100 at any one time, let alone the Top 40.

As of this writing, the numbers are even more impressive. The Beatles now have three of the top ten albums (Abbey Road is at number seven) and 16 of the top 50.

Apple announced the release shortly before 10 a.m. Eastern on Tuesday morning, after a full-page takeover tease was displayed at Apple.com on Monday. Some have felt a tad let down by the announcement, following the hype and speculation that ensued after the tease appeared.

However, ifoAppleStore.com notes that Apple is making the most of the announcement in its retail stores across the U.S. and Canada. Apple staff are being issued special name tag lanyards with the slogan "The Beatles. Now on iTunes" with the Abbey Road album cover just below it. The name of the staff member is printed just below that. Also, high-profile Apple Stores are replacing their current window displays with special Beatles promotional presentations. Other stores will replace the current FaceTime display with a picture of The Beatles looking out at shoppers.







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