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Ubisoft's Battle Tag launches assault on Texas tomorrow, Canada next week

Andrew Yoon
Andrew Yoon|@scxzor|November 18, 2010 9:00 PM
One of Ubisoft's more bizarre products at E3, Battle Tag, finally has a release date. In Texas and Canada. And, as of writing, only Texas and Canada. Ubisoft's self-described "hybrid" toy/game lets you recreate a laser tag experience at home, but with a number of game-inspired twists. There are health packs, ammo crates, and multiple game modes, customizable via an included PC app. For more info on how the setup process works, check out our video preview.

The two player "Starter Pack" will be available for $129.99. The Canadian release is set for November 22, exclusively at Zellers and on Ubisoft's official website. Texas will serve as a "test release" for the US market, with fifteen Toys R Us stores in Houston and Austin to begin selling the toys tomorrow.

Ubisoft has created an action-packed trailer of lots of people having fun with the Battle Tag gear, which we've embedded after the break. Provided you live in Texas or Canada, and have lots of money to spare, maybe you'll be able to join in on the fun as well. Call your local store to see if it's one of the fifteen.

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Hybrid between video games and toys releases on November 22 exclusively at Zellers and on Ubishop.com

Montreal, CANADA – November 18, 2010 – Today Ubisoft announced Battle Tag will release in Canada on November 22, exclusively at Zellers and on www.ubishop.com

Battle Tag transforms your world into a real-life videogame: your living room and your backyard become your playground with a 300m range. Play alone or with your friends in teams. Using unique real world accessories, you will be able to recharge ammunitions and increase your life points. Discover all the fun of an immersive laser tag adventure!


2-Player Starter Pack: The starter pack includes 2 T-Blasters, 2 sensor vests, 2 T-Bases, 2 ammo boxes, the UbiConnect™ and the software.

Key Features:

•Plug and Play: Plug the UbiConnect™ directly into your PC. The PC will give you instructions & challenges, and act as your personal Game Master, tracking your scores and statistics. Follow pre-defined rules or invent new ones.
•Your PC is the Game Master: Uncompromising, the Game Master will be there to give you directions, challenge you and tally your results. You can't fool the Game Master, it knows when you've been hit, or scored a hit!
•Up to 8 players in a Multitude of Activities: Play alone or with up to 8 players in a wide variety of adrenaline-filled activities and team matches, such as Team Frag, Free for All, Last Man Standing, Biathlon, Old Fashion Duel and more.
•Real Worlds, Real Objects: Take your T-Blaster and strap on the sensor vest. Reload your gun with ammo packs, increase your life points thanks to med-kits and go to your T-Base to respawn.
•Create New Free Content: Download new content or create your own and share with your friends and the Battle Tag community.

Also Available

•T-Blaster Expansion Pack: If you need to add friends to your game, the T-Blaster Expansion Pack contains an extra T-Blaster and sensor

· Med-Kit Extension Pack: Need a medic while playing? The pack includes 2 med-kits and 2 extra T-bases for more fun and strategy.

"Battle Tag blurs the lines between toys and video games, and takes the experience of competitive and cooperative gameplay out of the couch and into the world around you"
says Olivier Ernst, Ubisoft Canada General Manager. "We are thrilled to bring Battle Tag to the public in time for Holidays."

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year, Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.

© 2010 Ubisoft Entertainment. All rights reserved. Battle Tag. UbiConnect, Ubisoft, the Ubisoft logo, and UbiConnect logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.