Amazon introduces Kindle book gifting just in time for the holidays

It's not the Kindle lending feature that Amazon has in the works, but the company has just rolled out another fairly big Kindle feature for those feeling a bit generous this holiday season. That comes in the form of a new "give as a gift" option now present on, which will let you send an e-book to anyone with an email address, who can then read it on the Kindle-friendly device of their choice (or an actual Kindle, of course). As Amazon is all too happy to point out, it's the first major bookseller to offer such a service, but we've got to guess it won't be the last.