Renault to launch first European iAd for new Twizy EV
When Apple's mobile iAds launch in Europe this week, one of the companies with a campaign will be French automaker Renault. It's fitting that Renault will be promoting its new two-seat electric city car, the Twizy, with its iAd since its alliance partner Nissan was the first to use iAds earlier this year to plug the Leaf EV.
Electric vehicles are certainly in the early adopter stage right now, and iPhone and iPad users are generally seen as more willing to try something new. Many of the coming wave of electric vehicles will also be relying on smartphone apps to help drivers find available charging stations and monitor the charging status of their cars.
The new iAd will include content to try and counter some of the perceived myths about electric vehicles, including a calculator that allows users to determine how much they can charge their car while doing various tasks like grocery shopping. Check out a video preview of the iAd in the second part of the story.
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RENAULT TO LAUNCH FIRST iAd IN EUROPE
Renault, the only carmaker in the world to offer a complete range of affordable electric vehicles beginning in 2011, will launch Europe's first iAd on Thursday, December 2 with a campaign for Renault Twizy, its new 100% electric tandem-style city car. iAd is Apple's revolutionary new mobile advertising network, reaching millions of iPhone and iPod touch users right in their favorite apps.
Renault Twizy, an all-new 100% electric tandem vehicle with four wheels and a steering wheel, is the focus of the first iAd campaign to be launched in Europe. A revolutionary concept targeting young "early adopter" urbanites, Twizy will be launched one year from now.
By launching Twizy's mobile marketing with iAd, Renault is acknowledging Apple users as being at the forefront of mobility. Without having to exit the app they're using, iPhone and iPod touch users can explore -- and explode -- the urban myths about electric vehicles. The iAd has many engaging features including calculating how much a Twizy can charge up while doing activities from getting a haircut to working out, shaking your iPhone or iPod touch to check out various Twizy designs, even pre-reserving a vehicle of your own.
By being the first iAd campaign launch in Europe, Renault is furthering its mobile strategy to develop marketing, communication and service solutions with leading names in their industries.
