CALM Act approved by Congress, should make TV commercials slightly less obnoxious
In this article: act, advertising, audio, calm, calm act, CalmAct, Commercial Advertisement Loudness Mitigation Act, CommercialAdvertisementLoudnessMitigationAct, commercials, congress, decibels, fcc, law, legal, legislation, loud, loudness, noise, noisy, nuisance, passed, rule, sound, tv, tv commercials, TvCommercials, volume
We did say it'd take an Act of Congress to lower the volume on televisual commercials and, shockingly enough, that's exactly what we've got now. The House of Representatives has given its nod of approval to the Commercial Advertisement Loudness Mitigation (CALM) Act, which, having already cleared the Senate, is now on its way to President Obama's desk for final validation. Once signed into effect, the new legislation will require that all advertisers modulate their volume down so it's no higher than that of the program you're watching, and it'll be the FCC's duty to ensure that they all adhere to the new rule. A year's leniency will be allowed for all those who struggle with figuring out how to turn it down from 11, but after that we should all be able to watch the dying medium that is live television without dreading the commercial breaks.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.