ESRB enlists hockey players to attempt punny PSA

Listen here, Entertainment Software Ratings Board, if you're going to create a public service announcement for parents of young gamers starring Chicago Blackhawks players Patrick Sharp and Brian Campbell, you really can't use puns so halfheartedly. This commercial might be a noble attempt, but there are a lot of untapped hockey references you guys left hanging, like:

• "If you don't do a box check, you could find yourself in a stick-y situation."

• "Don't skate around your responsibilities as a parent, or you might end up in the penalty box."

• "Don't puck around with ratings, or else your kid might play an age-inappropriate shoot-er."

• "The icing on the cake? Something about Zambonis."