EVE trailer debuts in selected cinemas before showing of Tron

Earlier this month, we heard the news that a few selected US cinema theaters would be showing a new EVE Online trailer. On the EVE forum, CCP Manifest published a list of the participating theaters and told players that the trailer would be aired between eight and fifteen minutes before the main movie showing. The new trailer is essentially a re-cut of the impressive and very cinematic Incursion trailer released last month, adapted for the big screen and the general cinema audience.

With Tron's release last week, the EVE trailer has already been seen at several theaters on CCP's list. This is the first time CCP has tried to advertise via cinema, and if things go well, we could see more trailers on the big screen in the near future. This showing is the first of a series of small-scale tests designed to see how effective cinema can be as an advertising venue. If you'd like to see your local theater featured in future test-showings, post its name and location in the thread for CCP's marketing department to look into it.

For those unable to attend one of the participating theaters, the short 30-second cinema trailer has been published as promised on CCP's YouTube page. Skip past the cut to watch the cinema trailer, embedded in high definition.