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Namco Bandai game segment records annual losses ... but Ben 10 sales soar!


Namco Bandai's "Content" segment, which combines its video game software and arcade machine products, recorded ¥6.86 billion ($74.68 million) in operating losses for the fiscal year ending March 31, 2010. The division proved the most costly for the company, which also runs a successful "Toys & Hobby" segment, in addition to several other businesses.

Overall, Namco Bandai suffered ¥29.08 billion ($317.28 million) in net losses for fiscal 2010, but the company forecasts a modest turnaround in net income of ¥4.5 billion ($49.1 million) for the current fiscal year. The games segment, which this fiscal year includes the previously separate "Visual and Music Content" division, is forecast to post ¥3.5 billion ($38.19 million) in operating income over the next four quarters; aided by an estimated 90 game releases, which are predicted to bring in ¥88 billion ($960 million) in sales.

In fiscal 2010, Namco Bandai software sales, which encompassed 86 titles (or 225, if you're counting localized versions), totaled 22.737 million units and ¥77 billion ($840 million); with portable games accounting for a significant 9.701 million units sold. Multiplatform versions of Ben 10 Alien Force and its sequel, Ben 10 Alien Force: Vilgax Attacks, in the US and Europe during the fiscal year, combined to sell 1.89 million copies alone. The console version of Tekken 6 was the publisher's only title to move more units than either of those two Ben 10 games. A third Ben 10 title, Protector of the Earth, added another 610,000 units sold in the fiscal year.

Across all Namco Bandai products, "Ben 10" the franchise racked up ¥17.9 billion ($195.3 million) in sales. Not quite Mobile Suit Gundman numbers (¥34.6 billion), but still.

Head past the break for the complete list of Namco Bandai's top-10 bestsellers and sales distribution by platform.

Source: Namco Bandai Holdings Inc. - Consolidated Financial Results [PDF]

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