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E-Ink Shocker! Amazon CEO says color Kindle is 'still a long way out'

Darren Murph
05.25.10
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Well, if it isn't a surprise to end all surprises. Amazon's head honcho Jeff Bezos recently grabbed a mic at the outfit's annual shareholder meeting in Seattle, and when speaking about the "millions" of Kindle e-readers that he's sold, he pointed out the obvious when questioned about the possibility of a color version. In addressing concerns that LCD-based tablets may seem more attractive due to their ability to showcase color images and video, he noted that developing color electronic ink remains a challenge, and while he's seen things "in the laboratory," the prototypes are simply "not ready for prime-time production." He also stated that these lust-worthy, mythical displays were "a long way out," but that the Kindle would remain focused as a dedicated e-reader moving forward. Hear that, Mirasol? That's the ear-piecing sound of a market opportunity waiting to be exploited.

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