Latest in Ad

Image credit:

YouTube to intro skippable ads, world to never watch another ad on YouTube

Laura June
07.01.10
Share
Tweet
Share
Save

Sponsored Links

Google's senior product manager, Baljeet Singh, has announced that YouTube will introduce skippable ads later this year. Singh said YouTube has been "playing around" with skippables for the past three quarters, and it's decided to allow users a choice of which ads they see within videos. Apparently YouTube's research shows that user's viewing of an ad varies dramatically based on the quality of the ad, which is not surprising in any way. We'll say this, though: no matter how high quality the ad, we have a feeling we'll be skipping it.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
FCC creates two 'innovation zones' to test next-gen wireless

FCC creates two 'innovation zones' to test next-gen wireless

View
‘Call of Duty’ comes to mobile on October 1st

‘Call of Duty’ comes to mobile on October 1st

View
AT&T reportedly considers offloading its DirecTV satellite unit

AT&T reportedly considers offloading its DirecTV satellite unit

View
T-Mobile’s Sprint merger is opposed by 18 state attorneys general

T-Mobile’s Sprint merger is opposed by 18 state attorneys general

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr