Snapstick and D-Link start web-to-TV SplitMedia trials this month

It's hardly a done deal when a relationship is described as in "talks." Nevertheless, D-Link and Snapstick are definitely working together to evaluate Snapstick's SplitMedia technology. Snapstick, as you'll recall, lets you snap any web content (with a focus on video services from Hulu, YouTube and the like) over WiFi from your smartphone to a D-Link box connected to a TV. It works from a laptop too, presumably without all the wrist-flicking. The private trial launches to users later this month but we hope to have a demonstration for you from CES in Las Vegas last this week. Until then, check the video demonstration after the break.

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Snapstick Announces First Hardware Relationship With D-Link Around Its Innovative Web To TV Solution

D-Link to Trial Innovative SplitMediaTM Web to TV Technology

Fountain Valley, Calif. and Redwood City, Calif., January 4, 2011 – Today D-Link and Snapstick announce talks to bring the full web to your TV from your mobile device or computer. Snapstick, who recently launched its private beta coming out of stealth in December 2010, sees D-Link as its perfect partner for bringing the first SplitMediaTM technology enabled device to consumers.

This D-Link and Snapstick trial aims to solve the two major hurdles facing connected TV products today – walled gardens of content and complicated user interfaces. Snapstick's solution doesn't selectively pick what web content it allows you to bring to the TV, instead, it brings the full public web to your TV including sites such as Hulu, Fox, ABC, MTV and Comedy Central.

Additionally Snapstick's SplitMediaTM technology allows consumers to discover, view and control content using the same easy-to-use interfaces they already employ to control their mobile devices and computers. Simply browse the web on a mobile device or laptop and snap the content to the TV with a flick of the wrist. Hardware at the TV then takes over the processing burden via Wi-Fi. Once the content appears on the TV, you can use the mobile device or laptop as a visual remote to control the content, or, use it for any other task, thus removing the need for cumbersome keyboards and complicated remote controls in the living room.

"D-Link is committed to bringing to consumers innovative TV products that make discovering and enjoying entertainment on the Internet easier," said William Brown, Associate Vice President, Product Development of D-Link. "We believe that Snapstick has the right approach to bringing the Web to the big screen and D-Link is working closely with Snapstick to evaluate launching a commercial retail product."

"Since our company launch four weeks ago, the demand for a Snapstick consumer- ready device has been tremendous. Working with a major player like D-Link will give us the ability to bring to the consumers the full web through industry leading hardware," stated Snapstick CEO Rakesh Mathur.

Visit to see Snapstick in action.

About D-Link
D-Link is the global leader in connectivity for consumer electronics and an award-winning designer, developer and manufacturer of networking, broadband, storage, home automation, security, and entertainment solutions for the digital home. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. For more information visit

About Snapstick
Snapstick is a media technology company dedicated to making it simple and fun for consumers to view the web content that they find on their smart phones and laptops on a TV screen. Snapstick was founded by Internet industry veterans and technologists – Rakesh Mathur, Ash Bhardwaj and Balaji Krishnan – who have a long track record of building high-growth technology companies. The company is based in Redwood City, California and is privately held. For more information, please visit

Snapstick is currently in private beta. To see a demonstration or schedule a meeting at CES 2011 in Las Vegas please contact Bob Patterson at Snapstick PR by emailing