TRIBUNE TO DEBUT WINDOWS 7 MOBILE MEDIA CONTENT APP AT CONSUMER ELECTRONICS SHOW
CHICAGO and LAS VEGAS, Jan. 5, 2011-Tribune Company will debut its beta version of a new mobile news aggregation application at this week's 2011 Consumer Electronics Show (CES) in Las Vegas. Called "Mosaic," the app offers a visually stunning, multi-touch screen designed to enable consumers to personalize and read all of their news via one reader and offer advertisers an innovative digital advertising model to target audiences. Mosaic (www.mosaicbytribune.com) provides quick and easy access to the news, information and entertainment content produced by Tribune's media outlets, initially including the Los Angeles Times, Chicago Tribune, Baltimore Sun, Orlando Sentinel, Sun Sentinel (South Florida) Hartford Courant, The Morning Call (Allentown, PA) and Daily Press (Newport News, VA) and followed shortly thereafter by the company's broadcast entities. Mosaic also offers users the ability to add news feeds and premium publication subscriptions from across the Web.
The free application will initially be available for use with Microsoft's Windows 7 Mobile-based tablets and will be offered to consumers beginning Jan. 31. A companion Windows Phone 7 app will follow, and Tribune continues developing similar mobile news solutions for use with other devices such as the iPad and Android phones.
TRIBUNE is one of the country's leading multimedia companies, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. The company's broadcasting group operates 23 television stations, WGN America on national cable and Chicago's WGN-AM. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.
Tribune's Mosaic app brings elegant media aggregation to Windows 7 tablets, soon to Windows Phone 7
Tribune is hardly the first media monolith to try something like this, but the more the merrier, right? And for once, a company's out to provide an elegant, useful news aggregator for a platform not named iOS. Mosaic is a fresh piece of software, designed to pull together news and information from all sorts of sources onto Windows 7-based tablets. At least, that's what we're guessing. According to the official press release, it'll be available for use "with Microsoft's Windows 7 Mobile-based tablets" starting on January 31st, and unless the folks in Redmond have yet another OS up their sleeve, we're guessing they simply mean Win7 slates. Furthermore, a companion app for Windows Phone 7, iPad and Android will be following shortly, and it sure sounds as if both versions will be completely gratis.
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