Olympus SZ-10 and 3D VR-330 superzooms announced alongside entry-level VG-110

What's your preference for getting up close to the action? 18x wide 28-504mm or 12.5x super-wide 24-300mm optical zoom? If it's the former then Olympus just announced its $249.99 (ships in March) SZ-10 ultra-zoomer pictured above, with 14 megapixel 1/2.3-inch CCD sensor, 3-inch LCD, TruPic III+ image processing, and Eye-Fi Card support. Otherwise, Oly's new £159.99 3D VR-330 for Europe dials back the zoom to 12.5x and forgoes the newer image processing of the SZ-10 while boasting the same 14 megapixel sensor. Both cameras pack dual-image stabilization, 720p video capture, HDMI-out (with CEC support so that it works with your TV's existing remote control), and a dynamic "3D mode" that instructs you to pan and shoot a second image that will be combined into a .MPO file suitable for playback on a 3D display. The VR-330 is also available without the 3D mode as the $199.99 VR-320 which ships Stateside in February. Bringing up the rear is an entry-level $89.99 VG-110 with 12 megapixel sensor, 2.7-inch LCD, 4x zoom, and VGA video. Look for it sometime later this month.

Update: Press releases for all three are after the break.
%Gallery-115911%

Show full PR text

Olympus SZ-10™: Say Hello To The New Face Of Ultra-Zoom

Super-Slim, Pocket-Sized Ultra-Zoom Takes Imaging to the Next Level with Magic Art Filters, High-Definition (HD) Video, 3D Photos and Eye-Fi™ Card Compatibility

CENTER VALLEY, Pa., February 8, 2011 – Olympus today unveils the full-featured SZ-10, a lightweight, super-slim camera that reinvents the ultra-zoom category. The Olympus SZ-10 will enable you to capture it all with its 18x ultra-zoom 28-504mm wide-angle lens, 3.0-inch high-resolution LCD and 720p HD video. Whether you're taking portraits at a family gathering or telephoto action shots on the athletic field, this sleek and portable camera will enable you to chronicle all your adventures like a true travel journalist without the bulk. The SZ-10 comes packed with a variety of features that deliver a superior imaging experience far and wide:

New Magic Art Filters – make it possible to create special artistic effects in still images and movies directly in the camera;
HD Movie & HDMI® Control – HD video delivers a broadcast-quality movie experience when played back on an HDTV;
3D Photo Mode – captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D;
Eye-Fi™ Card Compatibility – enables automatic wireless uploading of images to the website or PC of your choice; and
3.0-inch LCD– delivering 460,000 pixels of detailed resolution, this LCD is perfect for bright and easy image composition.
"To have ultra-zoom power, you previously had to carry around a bulky camera with a big telephoto lens," says Jennifer Schmell, product manager, Olympus Imaging America Inc. "With an 18x wide-angle optical zoom in a super-slim body, the Olympus SZ-10 is ideal for anyone looking for versatility and zoom power to capture postcard-perfect shots every time."

Ultra-Powerful Zoom in a Stylish Package
With an f2.8 (Wide) / f5.6 (Tele) wide-angle lens (28-504mm equivalent in 35mm photography), users can capture breathtaking landscapes and group shots. Whether capturing fast-action, life's everyday snapshots or HD videos, this S-series camera provides the versatility to get the job done like never before.

Express Your Inner Artist with New Magic Filter Movie
The Olympus SZ-10 is equipped with in-camera Magic Art Filters that enable users to enhance and customize images as they're being captured. Have more fun and get more flexibility without expensive and time-consuming computer software. Magic Filter Movie is a new feature that allows you to apply Magic Art Filters to your high-definition movies, taking them to a new level of artistic expression.

The Magic Art Filters for stills and HD movies include:

Pop Art -- enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feel of the Pop Art style of the 1960s;
Pin Hole -- reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
Fish-Eye -- emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame;
Soft Focus -- encloses the foreground of an image in gentle, pastel colors with a soft, elegant focus; similar to effects achieved in a studio;
Drawing -- turn your image into a sketch outline for children to color;
New! Watercolor -- transform your images with a finish like that of watercolor paintings;
New! Sparkle -- shoot photos with the luxurious feel of twinkling lights; and
Punk -- create two-tone images full of rock-and-roll spirit.
HD Videos and HDMI Control for a Home Theater Experience
The Olympus SZ-10 shoots gorgeous 720p HD video, so you'll capture your memories in clear, crisp high-definition at the touch of a button. With HDMI Control, playback also is a breeze. Gone are the days of friends and family huddling around your camera's tiny LCD to see the pictures and movies you just captured. Now, you'll be the hit of the party or any family event when you proudly display your brilliant images and movies on high-definition televisions. Simply connect the camera to an HDTV with an optional HDMI™ cable. With HDMI Control, you can use your HDTV's remote to control playback functions and navigate the camera's menus from the comfort of your couch.

3D Mode
Now you can add even more dimension to your photographs by shooting dynamic 3D photos in any mode from macro to landscape. Recreate a sense of depth like that of the original scene. Simply select the 3D Photo shooting mode, release the shutter for your first shot, slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Share Images Instantly with New Eye-Fi Card Compatibility
Ready to upload and share your party images live as they happen? The SZ-10 is compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.

Large High-Resolution LCD
The Olympus SZ-10 boasts a bright, high-resolution 3.0-inch LCD monitor with 460,000 pixels, which is ideal for viewing, composing and sharing all your favorite images and HD videos.

Cut Out the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – Mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus' Mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds to prevent blurry images often caused by a moving subject.

Broaden Your Horizons with In-Camera Panorama
The places you can take the Olympus SZ-10 -national parks, weddings, sporting events or city streets-are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it possible by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across the scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panorama, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

Easier Group Shots with Face Detection!
Wedding, team shots and family reunion photos have never been easier with Face Detection. The Olympus SZ-10 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Even more remarkable, the SZ-10 comes equipped with Beauty Mode. Designed to touch up the appearance of your subject's skin as the photo is captured, enhancements that typically would necessitate retouching in a graphics editing program.

Lock Onto the Action with AF Tracking
AF Tracking technology locks focus on your fast-moving subject – everything from house cats to Siberian tigers – and continuously adjusts focus and brightness. This enables you to keep quick-moving and unpredictable subjects like kids and pets in focus for the perfect shot.

Easy Operation with Scene Modes and In-Camera Help Guide
The new S-series cameras have scene modes and enhanced In-Camera Help Guides that make digital photography simple and fun for users of all ages and skill levels. The scene modes include portrait to capture loved ones, landscape to show off the scenery and a fun fireworks mode. There's even two newly designed "Pet Modes" for animal lovers, offering the ability to recognize the faces of a variety of breeds of both cats and dogs.

The In-Camera Help Guide displays a brief description of camera settings and features on the LCD enabling consumers to easily adjust ISO and white balance settings using the Program Auto mode. Additionally, Exposure Compensation enables users to preview and select various exposure effects on a live, multi-frame window on the LCD before snapping the shot. This smart feature enables users to see precisely what the image will look like when adjustments are made, ensuring they are capturing the exact image desired. Program Auto and Exposure Compensation are great modes that enable novice users to get results like the pros while learning about the effects of different photography techniques. Menus are available in various languages for convenient operation.

Intelligent Auto Thinks for You
Taking a moonlit stroll on the beach? Intelligent Auto Mode automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro or Sports) and adjusts the camera's settings to capture the best quality results. Amateurs can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlight areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The Olympus SZ-10 addresses this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images that have the same contrast as seen with the naked eye.

TruePic™ III+ Image Processor Delivers Superior Quality and Performance
Whether you are globetrotting or attending a sporting event, the Olympus SZ-10 offers a 14-megapixel sensor, enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of a photograph. Olympus developed its exclusive TruePic III+ Image Processor for the demanding performance of DSLRs and has migrated the technology to the S-series cameras for amazing image quality. Olympus' enhanced TruePic III+ Image Processor produces crystal clear photos using all the pixel information for each photo to deliver exceptional clarity with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III+ also captures crisp, clear photos at high ISO settings, which are traditionally associated with increasing noise or producing grainy photos.

OLYMPUS [ib] Software Makes it Even Easier to Share and Print Your Photos
All Olympus digital compact cameras now offer the new OLYMPUS [ib] photo organizing and editing software. It includes photography workflow, browsing, editing and unique photo organizing functions. You can organize photos by person with automatic face-recognition technology, by place with a map-tagging function, or by event. All information will be tagged in each photo's data. You can then easily upload images to the integrated online service, [ib on the net], to share and backup photos, as well as order prints and photo merchandise. The name [ib] stands for image bridge, because the software is designed to create a bridge to help you get images from your camera to services where you can do more with your photos.

SD Compatibility
Olympus' Spring 2011 digital compact cameras have SD compatibility for up to 32 gigabytes of capacity.

Availability
The SZ-10 will be available in March 2011. It will ship with a Lithium-Ion Battery, USB Cable, Wrist Strap, Quick Start Guide, Warranty Card, Instruction Manual, OLYMPUS [ib] and Olympus Viewer 2 Software.

U.S. Pricing
SZ-10 Estimated Street Price: $249.99 (U.S.)

Journalists interested in more information, review units, product specifications and high-resolution images of the new SZ-10 should contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939, jeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:

Digital Cameras
Professional and Interchangeable Lens System Cameras
Related Underwater Products and Accessories
Digital and Microcassette Recorders
Digital Media
Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com

* Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries.


Olympus VR-320™: Feature Rich And Packed With Zoom

Capture It All with 14-Megapixels, a 24mm Wide-Angle 12.5x Lens, High-Definition (HD) Video and Display Results on a Crisp, 3.0-inch LCD

CENTER VALLEY, Pa., February 8, 2011 – People love shooting photos with powerful zoom lenses, but do not want to sacrifice portability for the extra zoom power. The Olympus VR-320 proves that you can have it all with the smart, impressive 12.5x extra-wide-angle optical zoom lens (24mm-300mm equivalent in 35mm photography) and an ultra-compact all-metal body that easily fits in your pocket. Aside from its extremely powerful optics and 14-megapixel sensor for super-detailed images, the VR-320 has Magic Art Filters to add a new level of creative expression to images and videos, Dual Image Stabilization to take the blur out of photography and a 3.0-inch LCD to compose and show off your work at the end of the day. The Olympus VR-320, available in silver, black, red and blue is as smart as it looks.

"The Olympus VR-320 is the perfect mix of power and portability," said Jennifer Schmell, product manager, Olympus Imaging America Inc. "Its wide-angle zoom lens captures all the action from close-ups to distant objects, while other features like HD video and Magic Art Filters ensure that consumers can truly capture it all."

12.5x Wide-Angle Zoom
Finally, a pocket-sized, portable camera with an impressive 12.5x wide-angle optical zoom lens (24mm-300mm equivalent in 35mm photography) captures expansive vistas, large groups of family and friends, and also zooms in on distant objects to make them appear as though they are right in front of you.

High-Definition with High Impact: 720p HD Video:
The Olympus VR-320 shoots gorgeous 720p HD video, so you'll always capture the moments you cherish in clear, crisp high-definition at the touch of a button. Gone are the days of friends and family huddling around your camera's tiny LCD to see the pictures and movies you just captured. Now, you'll be the hit of the party or any family event when you proudly display your brilliant images and movies on high-definition televisions.

See the Whole Picture on Large 3.0-inch LCD Display
Composing your shot has never been easier. With a large 3.0-inch LCD display, finding that perfect shot is a breeze. See what you've been missing with smaller displays! This large, crisp LCD is the perfect creative companion for reviewing your work on the fly and boasting your creativity to others.

Explore Your Inner Artist with Magic Art Filters
In-camera Creative Art Filters, called Magic Art Filters, enable users to enhance and tailor images as they're being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.

The Magic Art Filters include:

Pop Art – enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
Pin Hole – reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
Fish-Eye – emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame;
Drawing – turn your image into a sketch outline for children to color;
Soft Focus – encloses the foreground of an image in gentle, pastel colors with a soft, elegant focus; similar to effects achieved in a studio;
New! Sparkle – shoot photos with the luxurious feel created by added twinkling lights; and
Punk – creates two-tone images full of rock-and-roll spirit.
14-Megapixels for Superior Image Quality
The Olympus VR-320 features a 14-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

Blur-Free Photos Two Ways
Dual Image Stabilization combines two technologies – Mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus' Mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds to prevent blurry images often caused by a moving subject. By combining the two technologies, users of the Olympus VR-320 are able to take crystal clear images in any shooting situation.

Easier Group Shots with Face Detection!
Wedding, birthday and family reunion group shots have never been easier with Face Detection. The Olympus VR-320 detects up to eight faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots.

Capture the Action with AF Tracking
AF Tracking technology locks focus on your fast-moving subject – everything from house cats to Siberian tigers – and continuously adjusts focus and brightness. This enables you to keep quick-moving and unpredictable subjects like children in focus for the perfect shot.

Intelligent Auto for Incredibly Easy Images
Taking a moonlit stroll on the beach? Intelligent Auto Mode automatically indentifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro, Sports) and adjusts the camera's settings to capture the best quality results. Amateurs can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Easy Operation with Scene Modes and In-Camera Help Guide
The new Olympus VR-320 has 14 scene modes and enhanced In-Camera Help Guides that make digital photography simple and fun for users of all ages and skill levels. The scene modes include portrait to capture loved ones, landscape to show off the scenery, a fun fireworks mode and a specially designed "Pet Mode" to help animal lovers capture man's best friend.

The In-Camera Help Guide displays a brief description of camera settings and features on the LCD allowing consumers to easily adjust ISO and white balance settings using the Program Auto mode. Additionally, Exposure Compensation enables users to preview and select various exposure effects on a live, multi-frame window on the LCD before snapping the shot. This smart feature allows users to see precisely what the image will look like when adjustments are made, ensuring they are capturing the exact image desired. Program Auto and Exposure Compensation are great modes that enable novice users to get results like the pros while learning about the effects of different photography techniques. Menus are available in various languages for convenient operation.

Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The new V-series cameras address this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

SD Compatibility for Convenient Sharing
The Olympus VR-320 allows users to share their work easily through SD-compatible computers, digital picture frames and HDTVs.

OLYMPUS [ib] Software Makes it Even Easier to Share and Print Your Photos
All Olympus digital compact cameras now offer the new OLYMPUS [ib] photo organizing and editing software. It includes photography workflow, browsing, editing and unique photo organizing functions. You can organize photos by person with automatic face-recognition technology, by place with a map-tagging function, or by event. All information will be tagged in each photo's data. You can then easily upload images to the integrated online service, [ib on the net], to share and backup photos, as well as order prints and photo merchandise. The name [ib] stands for image bridge, because the software is designed to create a bridge to help you get images from your camera to services where you can do more with your photos.

Availability
The Olympus VR-320 will be available in March 2011. It will ship with a Lithium Ion Battery, USB Cable, Wrist Strap, Quick-Start Guide, Warranty Card, Instruction Manual, OLYMPUS [ib] and Olympus Viewer 2 software.

U.S. Pricing / Product Configurations
Estimated Street Price:
Olympus VR-320 - $199.99

Journalists interested in more information, review units and high-resolution images of the Olympus VR-320 should contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939, jeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:

Digital Cameras
Professional and Interchangeable Lens System Cameras
Related Underwater Products and Accessories
Digital and Microcassette Recorders
Digital Media
Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com

* Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries.


Compact, Sleek, Smart And Affordable Olympus VG-110™ Defies Your Expectations

Magic Art Filters, 12-Megapixels and 26mm 4x Wide-Angle Zoom Lens Make This Camera a Must-Have for Capturing Your World

CENTER VALLEY, Pa., February 8, 2011 – Today Olympus launches the VG-110, a sleek, smart, pocket-sized point-and-shoot with a 12-megapixel sensor to create large prints and 4x wide-angle zoom to help you capture your memories. The VG-110 also boasts Magic Art Filters to achieve a new level of artistic expression, AVI movie, AF Tracking to capture fast moving subjects, Digital Image Stabilization and a 2.7-inch LCD, all for the affordable price of $99.99. To add to these features, the Olympus VG-110 is a multi-function camera that's great for both the beginner and someone who's been photographing for years. It is available in black, red or silver to suit your individual style.

"With its 12-megapixel image sensor, 26mm 4x wide-angle zoom and slim body, the Olympus VG-110 provides the ultimate combination of value and functionality," said Jennifer Schmell, product manager, Olympus Imaging America Inc. "AF tracking makes it a breeze to capture images of a moving subject, while fun Magic Art Filters like Punk and Sparkle enable you to maximize your creativity."

Perfectly Frame Your Work with Each Shot
No more worrying about achieving the frame you desire. With the 26mm 4x wide-angle optical zoom, you can produce it effortlessly. Guaranteeing that each shot will be as beautiful and crisp as you had hoped, no matter how large you want it.

Express Your Inner Artist with Magic Art Filters
The Olympus VG-110 is equipped with in-camera Magic Art Filters that enable users to enhance and customize images as they're being captured. Have more fun and flexibility without expensive and time-consuming computer software.

The Magic Art Filters include:

Pop Art – enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
Pin Hole – reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
Fish-Eye – emulate the wide-angle of a fish-eye effect lens by taking extremely wide, hemispherical images and magnifying the center of the frame;
Soft Focus – encloses the foreground of an image in gentle, pastel colors with a soft, elegant focus; similar to effects achieved in a studio;
Drawing – turn your image into a sketch outline for children to color;
New! Sparkle – shoot photos with the luxurious feel of added twinkling lights; and
Punk – create two-tone images full of rock-and-roll spirit.
Lock Onto the Action with AF Tracking
AF Tracking technology locks on your fast-moving subject and continuously adjusts focus and brightness. This enables you to keep fast-moving, unpredictable subjects like small children in focus for the perfect shot.

Record Those Special Moments
What's better than catching the action as it happens? The opportunity to replay each moment over and over again on your camera, television or on YouTube®. The Olympus VG-110 shoots amazing video, allowing every day to be a movie day. Playback is also a breeze. Gone are the days of friends and family huddling around a tiny LCD to see the pictures you just snapped.

Reviewing your Shots Just Got Easier
After you've taken your photographs, do you have trouble picking the best one? Say nothing more! With a 2.7-inch display, reviewing all your shots just got a lot easier. With just the click of a button, your crisp photos are displayed right before your eyes, enabling you to choose the perfect one to share with everyone.

Digital Image Stabilization to Eliminate Blurry Images
The Olympus VG-110 features Digital Image Stabilization (DIS) to capture crisp, clear pictures. By boosting the camera's ISO sensitivity and shutter speed, DIS freezes the action and provides virtually blur-free images, even when you or your subject is moving.

Face Detection for Better Group Shots!
Wedding, birthday and family reunion group shots have never been easier with Face Detection. The Olympus VG-110 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Even more remarkable, the VG-110 comes equipped with Beauty Mode. Designed to touch up the appearance of your subject's skin as the photo is captured, enhancements that typically would necessitate retouching in a graphics editing program.

Let the Camera Do the Thinking with Intelligent Auto
With the Intelligent Auto Mode in the Olympus VG-110, your camera knows and it automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera's settings to capture the best quality results. Anyone has the ability to jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Perfect Fix In-Camera Editing
Olympus' Perfect Fix feature offers quick solutions for unanticipated image quality issues, which may be caused by several adverse conditions. Lighting Fix can be used to adjust any underexposed areas and Red-Eye Fix can be used to reduce the effects of red-eye sometimes caused by a direct flash. Additional in-camera editing functions can be quickly accessed right in the camera by the touch of a button; features available include resizing and trimming.

Easy Operation with Scene Modes and In-Camera Help Guide
The new Olympus VG-110 has 14 scene modes and enhanced In-Camera Help Guides that make digital photography simple and fun for users of all ages and skill levels. The scene modes include portrait to capture loved ones, landscape to show off the scenery, a fun fireworks mode and a specially designed "Pet Mode" to help animal lovers capture man's best friend.

The In-Camera Help Guide displays a brief description of camera settings and features on the LCD enabling consumers to easily adjust ISO and white balance settings using the Program Auto mode. Additionally, Exposure Compensation enables users to preview and select various exposure effects on a live, multi-frame window on the LCD before snapping the shot. This smart feature allows users to see precisely what the image will look like when adjustments are made, ensuring they are capturing the exact image desired. Program Auto and Exposure Compensation are great modes that enable novice users to get results like the pros while learning about the effects of different photography techniques. Menus are available in various languages for convenient operation.

Sharing is Caring: SD Compatibility
With SD compatibility, the Olympus VG-110 allows users to share their work easily through SD-compatible computers, digital picture frames and HDTVs.

OLYMPUS [ib] Software Makes it Even Easier to Share and Print Your Photos
All Olympus digital compact cameras now offer the new OLYMPUS [ib] photo organizing and editing software. It includes photography workflow, browsing, editing and unique photo organizing functions. You can organize photos by person with automatic face-recognition technology, by place with a map-tagging function, or by event. All information will be tagged in each photo's data. You can then easily upload images to the integrated online service, [ib on the net], to share and backup photos, as well as order prints and photo merchandise. The name [ib] stands for image bridge, because the software is designed to create a bridge to help you get images from your camera to services where you can do more with your photos.

Availability
The Olympus VG-110 will be available in February 2011. It will ship with a Lithium Ion Battery, USB Cable, Audio/Video Cable, Wrist Strap, Instruction Manual, Warranty Card and OLYMPUS [ib] software.

U.S. Pricing / Product Configurations
Estimated Street Price:
Olympus VG-110 - $99.99

Journalists interested in more information, review units and high-resolution images of the Olympus VG-110 should contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939, jeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:

Digital Cameras
Professional and Interchangeable Lens System Cameras
Related Underwater Products and Accessories
Digital and Microcassette Recorders
Digital Media
Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com

* Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries.