Latest in Att

Image credit:

AT&T could lose 26% of iPhone customers, study suggests

Steve Sande, @stevensande
February 10, 2011
Share
Tweet
Share

Sponsored Links

With Verizon picking up the iPhone 4 in the US, market research firm ChangeWave decided to see just how much of an impact the new carrier would have on AT&T. The result of a survey of over 4,000 U.S. consumers shows that a whopping 26 percent of respondents said that they would drop AT&T for Verizon.

42 percent of the folks who say they're going to move to VZW say that they're tired of the poor reception they get on the AT&T network, while 27 percent stated that dropped calls were the reason.

Paul Carton, director of research at ChangeWave, noted that AT&T's current "churn rate" -- the number of subscribers who say they are planning to change carriers in the next 90 days -- is at an all-time high of around 15 percent at this point. Only last June, that rate was at about 9 percent. Verizon's churn rate is only about 4 percent by comparison.

ChangeWave did find a sliver lining to AT&T's cloudy future, as the carrier has improved the rate at which it drops calls. Only 4.7 percent of AT&T subscribers reported a dropped call in the last 90 days, down from 6 percent back in September of 2010.

TUAW would like to perform its own market research with our awesome readers, so we'd like to know if current AT&T iPhone customers are planning on jumping ship for Verizon Wireless. Take our reader poll and enjoy the results.

Update: An AT&T spokesperson noted that both Piper Jaffray and Hudson Square published information today showing that only 6 - 8 percent of people in line today were previously with AT&T; much less than one would expect from the ChangeWave figures. Forbes ran a post that also talked about the light turnout for the Verizon iPhone. The AT&T spokesperson also noted that they're seeing record low churn -- about 1.15 percent in the fourth quarter of 2010, much less than ChangeWave's numbers show.

%Poll-59975%

Verizon owns Engadget's parent company, Verizon Media. Rest assured, Verizon has no control over our coverage. Engadget remains editorially independent.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
The 'lost' Superman PlayStation game has appeared in public

The 'lost' Superman PlayStation game has appeared in public

View
Amazon Sidewalk will be enabled by default on Echo devices

Amazon Sidewalk will be enabled by default on Echo devices

View
The best laptop deals we found for Cyber Monday

The best laptop deals we found for Cyber Monday

View
Samsung's unannounced 'Galaxy Buds Pro' surface at the FCC

Samsung's unannounced 'Galaxy Buds Pro' surface at the FCC

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr