RIM adding BBM app gifting to BlackBerry App World

So you've got this hot new "super app" off BlackBerry App World, and want to share it with a friend? You could message them the name of the program, but that's so 2010. Soon, BlackBerry's going to have its very own "Gift This App" functionality through BBM, which will let you take advantage of that handy new carrier billing to debit the cost of the item and wing it to your recipient. RIM envisions the functionality used by parents who want to limit their children's access too, by taking full control of their purchases and subscriptions from their own remote handset. Now, we'll just sit back, relax and wait for RIM to ping us with a release date. PR after the break.

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RIM Announces Plans to Provide Carriers with new BBM Mobile Gifting Platform

February 14, 2011

New mobile gifting platform will integrate with BlackBerry App World and carrier billing systems to allow BlackBerry subscribers to instantly gift airtime, apps and other carrier services from one subscriber to another using BBM

Mobile World Congress, Barcelona, Spain - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced plans for an innovative mobile gifting platform for carriers that will allow one authorized BlackBerry® subscriber to use their post-paid or pre-paid account to conveniently, securely and instantly approve and pay for airtime, apps or other carrier services requested by another BlackBerry subscriber.

The innovative BBM mobile gifting platform will integrate with BlackBerry App World™ and carrier billing systems and allow the gifting requests and approvals to be handled directly between the BlackBerry subscribers using BBM™ (BlackBerry® Messenger) with transactions that are secure, authenticated and non-repudiable. The platform will also allow carriers to more easily sell airtime to BlackBerry prepaid subscribers (for the subscriber's own use).

"RIM is committed to aligning with carrier business models to deliver innovative and relevant mobile commerce solutions," said Jim Balsillie, Co-CEO at RIM. "There will be many usage scenarios and circumstances that can be accommodated through the BBM mobile gifting platform around the world, but the easiest for many people to readily envision and appreciate is the simplified act of a parent approving their child's request for additional airtime minutes or an app purchase with a single click using BBM."

The introduction of such convenient and tightly integrated services based on the BBM mobile gifting platform will enhance mobile commerce and enable carriers to provide unique value to their customers. BlackBerry subscribers will be able to buy or gift airtime, apps and other carrier services and charge the purchases to their existing postpaid or prepaid account, or alternatively pay for the purchases through various other payment methods.