Advertisement offers 'all access' pass to the Academy Awards, for a cost

Sure, you could just watch the Oscars for free along with a bowl of popcorn and your favorite Twitter commentary, but the folks behind the Academy Awards are hoping you'll try something even more "interactive" this time around. Those that head to this evening will be treated to a few different live cameras that are freely available to everyone, but to really see to everything you'll have to fork over $4.99 for the "all access" pass. That will give you access to a number of "exclusive viewing opportunities," including multiple 360 degree cams that you can control, and numerous cameras along the red carpet, backstage, and at the Governors Ball afterwards. And if that's not enough, you can also download the Oscar Backstage Pass app for the iPad, iPhone, and iPod touch -- it'll run you an additional $0.99.

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You're Invited: Get the All Access Pass for the Oscars®

Beverly Hills, CA (February 18, 2011) – Movie fans, your "All Access" pass for Oscar Night® is now available on (, the official online home of the 83rd Academy Awards®. This new interactive feature will provide an experience to the online audience during the live Oscar® show never before available.

Beginning at 3:30 p.m. PT, Sunday, February 27, all visitors will experience Oscar's red carpet through multiple camera positions capturing celebrity arrivals, glamorous fashions, and press activity. During the telecast, users may visit the show's control truck, check out the backstage "Thank You Cam" at which winners continue their acceptance remarks, and watch and listen as the winners take questions from the world's press in the interview room.

For a premium Oscar Night experience, users may register ($4.99) for additional, exclusive viewing opportunities. Multiple "360 cams," a groundbreaking technology that users control with the click/drag functionality of the computer mouse, will be positioned throughout the red carpet, the Kodak Theatre and the Governors Ball, the Academy's celebration immediately following Academy Awards. On the red carpet, users will be able to watch Oscar nominees and presenters mixing and mingling as they enjoy the pre-ceremony champagne reception. Inside the Kodak Theatre, viewers will see the presenters' hair and makeup area, watch the guests interact during commercial breaks and see the Academy's official winner portrait area. The access continues at the Governors Ball, where users will be able see Oscar winners arriving at the party and having their statuettes being affixed with nameplates.

Designed to be perfect companion to the Oscar telecast, over the course of the evening "All Access" users will have the ability to choose from more than 24 strategically placed cameras throughout the venue.

iPad, iPhone and iPod touch users can also get their own ultimate insider's view with the new Oscar Backstage Pass App. Available for download at the App Store ( for $0.99, the Oscar Backstage Pass app includes the same features as "All Access" without the "360 cam" technology.

Academy Awards for outstanding film achievements of 2010 will be presented on Sunday, February 27, 2011, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network beginning at 5 p.m. PT/8 p.m. ET. The Oscar presentation also will be televised live in more than 200 countries worldwide.