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Æsir's Yves Béhar-designed phone starts at just €7,250, plenty left for mortgage on the summer home

Chris Ziegler
March 14, 2011
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Okay, okay, €7,250 (about $10,150) sounds positively exorbitant for a phone with a microscopic 2-inch display that dares to boast of "200 calendar entries" as a "feature," but hear us out -- that's a drop in the bucket compared to the €42,000 ($58,800) you'll pay for the gilded version. That's right: for €7,250 you get nothing more than common stainless steel coating the front and rear of your Æsir Yves Béhar, the latest entry in the long-running luxury phone trend that includes Mobiado, Gresso, and Nokia subsidiary Vertu, among others. As the name implies, the phone -- which, we'll admit, is pretty gorgeous -- was penned by none other than famed designer Yves Béhar... but then again, so is the $200 Jawbone Jambox. Six of one, half-dozen of the other, right? Look for it to ship around the world in the summer and fall.

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