T-Mobile's new plans get official: starting at $60 for unlimited everything, throttling included
T-Mobile's just gone official with the new unlimited plans we caught wind of a few days ago, and while they are truly unlimited by numbers, they're not completely unlimited in functionality. The plans cost $79.99 for Even More customers (buy a subsidized device on contract) and $59.99 for Even More Plus subscribers (bring your own phone commitment-free). Either way this gets you unlimited data, domestic calling, and domestic messaging, with a $5 surcharge for BlackBerry users. Unlike Sprint's similar offering, once you pass the 2GB bandwidth mark, "data speeds will be reduced for the remainder of that bill cycle," essentially informing users that throttling will most certainly take place. In all, we're pleased to see the compromise T-Mo's put in place for data (whereas most other carriers are simply axing the unlimited option altogether), and we hope some of the competition takes heed. It does sound like a pretty sweet deal for those of you not grandfathered in on unlimited data plans. Still, for those of you interested, we suggest getting a jump on, as the (potentially leaked) press release reveals that these plans might only be available for a limited time.
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T-Mobile USA, Inc. today announced that new, single-line unlimited plans are available starting tomorrow for just $79.99 per month, with an Even More™ plan and a two-year contract, or $59.99 per month, with an Even More Plus™plan with no annual contract required. Available for a limited time, the new plans offer great value for new and existing customers with unlimited nationwide calling, texting and data on America's Largest 4G Network™.
"Consumers today are looking for even more value and flexibility from their wireless plans," said John Clelland, senior vice president, marketing, T-Mobile USA. "While data plans for many of our competitors continue to be very expensive, T-Mobile is lowering the price of our unlimited plans and offering more options, making it easier than ever for customers to step up to a richer mobile data experience on our 4G network."
Combined with an extensive lineup of affordable smartphones, T-Mobile's new Even More unlimited plan allows customers to save more than $350 per year on an unlimited smartphone plan, compared to similar plans from AT&T, Verizon and Sprint1. Customers have the flexibility to purchase any phone in T-Mobile's lineup and sign up for an unlimited rate plan - with or without a contract term commitment.
In contrast to some competing offerings, T-Mobile's new Even More unlimited and Even More Plus unlimited plans enable customers to use mobile data on their smartphones without incurring any overage charges. Consumers exceeding 2GB of usage in a billing month will still have access to unlimited data at reduced speeds until their new billing cycle starts. On average, T-Mobile 4G smartphone customers consume about 1 GB of data per billing month.
In addition to its unlimited plans, T-Mobile continues to offer one of the industry's most affordable entry-level data plans, starting at just $10 for 200 MB per billing month. The company also strives to help customers on these data plans avoid surprise bills with SMS alerts when they are reaching their data limit.
The new $79.99 Even More unlimited and $59.99 Even More Plus unlimited plans are available starting tomorrow for qualifying customers. To find the T-Mobile plan that best fits their needs, customers can visit http://www.t-mobile.com.
T-Mobile's HSPA+ 4G network not available everywhere. See coverage details at T-Mobile.com.
