Make-A-Wish receives $800K from WoW DLC proceeds
The Make-A-Wish Foundation has received an $800,000 donation from Blizzard Entertainment. Well, technically, it's from Blizzard's customers, who dropped $10 on the World of Warcraft "Moonkin Hatchling" in-game pet. According to the foundation, the donation was based on "50 percent of the total sales during November and December 2010" of the little bear-bird.
Blizzard also welcomed two Make-A-Wish kids to the studio on April 29, "World Wish Day," to tour the digs and meet the development team. A similar promotion a year ago, featuring a Pandaren Monk, raised $1.1 million for the organization.