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iCloud unveiled at WWDC, free for all 9 cloud apps, MobileMe RIP

Joseph L. Flatley
June 6, 2011
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Apple tipped its hat early, but now we have the details from the man himself. "iCloud stores your content in the cloud and wirelessly pushes it to all your device. It automatically uploads it, stores it, and pushes it to all your devices." And by "automatically," he means it: in addition to every day content, such as purchased music, iBooks, photos and videos, device settings, and app data that will be automatically backed up over WiFi, Documents in the Cloud will effortlessly sync Pages, Numbers, and Keynote data between all of your iOS devices. There will be no advertising (contrary to previous rumors), and calendar, mail, and contact sync is free (for up to five gigs). Also in store is the new Photo Stream cloud feature, which is essentially a gallery in Photos that exists on all of your iOS devices, Apple TV, your OS X and even your Windows PCs, and syncs through the cloud. Take a picture on your iPhone and it appears on your laptop and your iPad, and it's stored in the cloud for thirty days. And no, your Photo Stream pics do not count towards your 5GB total. iCloud will be released concurrent with iOS 5 this fall.

If that isn't enough, Apple has announced iTunes Match, a $25 per year service that scans your iTunes library library and populates your iTunes in the Cloud account with any of your previously bought and ripped music -- in handy 256Kbps AAC, DRM-free files (as long as the titles already appear in the iTunes store).

Last but not least, MobileMe is no more. If you're a current member, you can still access everything as usual through June 30, 2012 (according to Apple), but there will be no new enrollments. And if your subscription has auto-renewed recently? Well, we've received plenty of tips from readers who have received refunds this morning. So at the very least you have that to look forward too!

Gallery: Apple reveals iCloud at WWDC | 26 Photos





</p> </div> </div> </div> </div> <div> <!-- continued contents --> <div id="engadget-post-continued-contents" class="o-article_block pb-15 pb-5@m- mt-n35 mt-n25@m mt-n15@s"> <div class="grid@tl+"> <div class="full-width@tp- grid@tl+__cell col-8-of-12@tl+"> <div class="article-text c-gray-1 no-review"> <p> <div id="pr_box"> <div id="pr_box_button"> Show full PR text</div> <div id="pr_text"> <strong>Apple Introduces iCloud</strong><br><br> Free Cloud Services Beyond Anything Offered to Date<br><br> SAN FRANCISCO-June 6, 2011-Apple® today introduced iCloud®, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.<br><br> "Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices," said Steve Jobs, Apple's CEO. "iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it's integrated into our apps you don't even need to think about it-it all just works."<br><br><strong>The free iCloud services include:</strong><br><br> * The former MobileMe® services-Contacts, Calendar and Mail-all completely re-architected and rewritten to work seamlessly with iCloud. Users can share calendars with friends and family, and the ad-free push Mail account is hosted at me.com. Your inbox and mailboxes are kept up-to-date across all your iOS devices and computers.<br><br> * The App Store™ and iBookstore℠ now download purchased iOS apps and books to all your devices, not just the device they were purchased on. In addition, the App Store and iBookstore now let you see your purchase history, and simply tapping the iCloud icon will download any apps and books to any iOS device (up to 10 devices) at no additional cost.<br><br> * iCloud Backup automatically and securely backs up your iOS devices to iCloud daily over Wi-Fi when you charge your iPhone, iPad or iPod touch. Backed up content includes purchased music, apps and books, Camera Roll (photos and videos), device settings and app data. If you replace your iOS device, just enter your Apple ID and password during setup and iCloud restores your new device.<br><br> * iCloud Storage seamlessly stores all documents created using iCloud Storage APIs, and automatically pushes them to all your devices. When you change a document on any device, iCloud automatically pushes the changes to all your devices. Apple's Pages®, Numbers® and Keynote® apps already take advantage of iCloud Storage. Users get up to 5GB of free storage for their mail, documents and backup-which is more amazing since the storage for music, apps and books purchased from Apple, and the storage required by Photo Stream doesn't count towards this 5GB total. Users will be able to buy even more storage, with details announced when iCloud ships this fall.<br><br> * iCloud's innovative Photo Stream service automatically uploads the photos you take or import on any of your devices and wirelessly pushes them to all your devices and computers. So you can use your iPhone to take a dozen photos of your friends during the afternoon baseball game, and they will be ready to share with the entire group on your iPad (or even Apple TV®) when you return home. Photo Stream is built into the photo apps on all iOS devices, iPhoto® on Macs, and saved to the Pictures folder on a PC. To save space, the last 1,000 photos are stored on each device so they can be viewed or moved to an album to save forever. Macs and PCs will store all photos from the Photo Stream, since they have more storage. iCloud will store each photo in the cloud for 30 days, which is plenty of time to connect your devices to iCloud and automatically download the latest photos from Photo Stream via Wi-Fi.<br><br> * iTunes® in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match, a service that replaces your music with a 256 kbps AAC DRM-free version if we can match it to the over 18 million songs in the iTunes Store®, it makes the matched music available in minutes (instead of weeks to upload your entire music library), and uploads only the small percentage of unmatched music. iTunes Match will be available this fall for a $24.99 annual fee. Apple today is releasing a free beta version of iTunes in the Cloud, without iTunes Match, for iPhone, iPad and iPod touch users running iOS 4.3. iTunes in the Cloud will support all iPhones that iOS 5 supports this fall.<br><br> Apple is ready to ramp iCloud in its three data centers, including the third recently completed in Maiden, NC. Apple has invested over $500 million in its Maiden data center to support the expected customer demand for the free iCloud services.<br><br><strong>Pricing & Availability</strong><br><br> The iCloud beta and Cloud Storage APIs are available immediately to iOS and Mac Developer Program members at developer.apple.com. iCloud will be available this fall concurrent with iOS 5. Users can sign up for iCloud for free on an iPhone, iPad or iPod touch running iOS 5 or a Mac running Mac OS® X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available for $24.99 per year (US only).<br><br> iTunes in the Cloud is available today in the US and requires iTunes 10.3 and iOS 4.3.3. Automatic download of apps and books is available today. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars.<br><br> Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.</br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></div></div> </p> </div> </div> </div> <!-- article-boilerplate --> <!-- disclaimer --> <div class="o-article_block"> <div class="grid@tl+ mt-n40"> <div class="grid@tl+__cell col-8-of-12@tl+ pb-20@tp+ "> <div class="pb-35 border-top mt-20 mt-35@s pt-35 pt-30@m pt-25@s pb-25@s break-out@s"> <section class="t-meta c-gray-3"> <div class="mt-5">In this article: <span class="th-meta"> <a href="/tag/apple" class="th-meta">apple</a>, <a href="/tag/breaking news" class="th-meta">breaking news</a>, <a href="/tag/cloud" class="th-meta">cloud</a>, <a href="/tag/cloud storage" class="th-meta">cloud storage</a>, <a href="/tag/CloudStorage" class="th-meta">CloudStorage</a>, <a href="/tag/icloud" class="th-meta">icloud</a>, <a href="/tag/ios" class="th-meta">ios</a>, <a href="/tag/ios 5" class="th-meta">ios 5</a>, <a href="/tag/Ios5" class="th-meta">Ios5</a>, <a href="/tag/itunes" class="th-meta">itunes</a>, <a href="/tag/itunes in the cloud" class="th-meta">itunes in the cloud</a>, <a href="/tag/itunes match" class="th-meta">itunes match</a>, <a href="/tag/ItunesInTheCloud" class="th-meta">ItunesInTheCloud</a>, <a href="/tag/ItunesMatch" class="th-meta">ItunesMatch</a>, <a href="/tag/mobileme" class="th-meta">mobileme</a>, <a href="/tag/photostream" class="th-meta">photostream</a>, <a href="/tag/streaming music" class="th-meta">streaming music</a>, <a href="/tag/StreamingMusic" class="th-meta">StreamingMusic</a>, <a href="/tag/wwdc" class="th-meta">wwdc</a>, <a href="/tag/wwdc 2011" class="th-meta">wwdc 2011</a>, <a href="/tag/Wwdc2011" class="th-meta">Wwdc2011</a> </span> </div> </section> </div> <div class="t-meta c-gray-3 mb-35"> <em>All products recommended by Engadget are selected by our editorial team, independent of our parent company. 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"https://schema.org", "@type": "Article", "url": "https://www.engadget.com/2011-06-06-icloud-unveiled-at-wwdc.html", "author": [ { "@type": "Person", "url": "https://www.engadget.com/about/editors/", "name": "Joseph L. Flatley" } ], "headline": "iCloud unveiled at WWDC, free for all 9 cloud apps, MobileMe RIP", "datePublished": "Mon, Jun 6 2011 14:20:00 EDT", "mainEntityOfPage": "True", "thumbnailUrl": "https://s.yimg.com/uu/api/res/1.2/59LiSzfUFewK81LXaXdk4Q--~B/aD0zOTk7dz02MDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2011/06/stevejobswwdc2011liveblogkeynote0871.jpg", "image": [ { "@type": "ImageObject", "url": "https://o.aolcdn.com/images/dims?thumbnail=640%2C480&quality=95&image_uri=https%3A%2F%2Fs.yimg.com%2Fuu%2Fapi%2Fres%2F1.2%2F59LiSzfUFewK81LXaXdk4Q--%7EB%2FaD0zOTk7dz02MDA7YXBwaWQ9eXRhY2h5b24-%2Fhttps%3A%2F%2Fwww.blogcdn.com%2Fwww.engadget.com%2Fmedia%2F2011%2F06%2Fstevejobswwdc2011liveblogkeynote0871.jpg&client=amp-blogside-v2&signature=b54d55f4992b269168a5da225656504fac0ca772", "width": "640px", "height": "480px" } ], "articleBody": "Apple tipped its hat early, but now we have the details from the man himself. "iCloud stores your content in the cloud and wirelessly pushes it to all your device. It automatically uploads it, stores it, and pushes it to all your devices." And by "automatically," he means it: in addition to every day content, such as purchased music, iBooks, photos and videos, device settings, and app data that will be automatically backed up over WiFi, Documents in the Cloud will effortlessly sync Pages, Numbers, and Keynote data between all of your iOS devices. There will be no advertising (contrary to previous rumors), and calendar, mail, and contact sync is free (for up to five gigs). Also in store is the new Photo Stream cloud feature, which is essentially a gallery in Photos that exists on all of your iOS devices, Apple TV, your OS X and even your Windows PCs, and syncs through the cloud. Take a picture on your iPhone and it appears on your laptop and your iPad, and it's stored in the cloud for thirty days. And no, your Photo Stream pics do not count towards your 5GB total. iCloud will be released concurrent with iOS 5 this fall.\n\tIf that isn't enough, Apple has announced iTunes Match, a $25 per year service that scans your iTunes library library and populates your iTunes in the Cloud account with any of your previously bought and ripped music -- in handy 256Kbps AAC, DRM-free files (as long as the titles already appear in the iTunes store).\n\tLast but not least, MobileMe is no more. If you're a current member, you can still access everything as usual through June 30, 2012 (according to Apple), but there will be no new enrollments. And if your subscription has auto-renewed recently? Well, we've received plenty of tips from readers who have received refunds this morning. So at the very least you have that to look forward too!%Gallery-125471%\n \n \n\n \n \n\np.p1 {margin:0.0px 0.0px 0.0px 0.0px;font:11.0px 'Lucida Grande';}\n \n\t\n\t\tShow full PR text\n\t\n\t\tApple Introduces iCloud\n\t\tFree Cloud Services Beyond Anything Offered to Date\n\t\tSAN FRANCISCO-June 6, 2011-Apple® today introduced iCloud®, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.\n\t\t"Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices," said Steve Jobs, Apple's CEO. "iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it's integrated into our apps you don't even need to think about it-it all just works."The free iCloud services include:\n\t\t* The former MobileMe® services-Contacts, Calendar and Mail-all completely re-architected and rewritten to work seamlessly with iCloud. Users can share calendars with friends and family, and the ad-free push Mail account is hosted at me.com. Your inbox and mailboxes are kept up-to-date across all your iOS devices and computers.\n\t\t* The App Store™ and iBookstore℠ now download purchased iOS apps and books to all your devices, not just the device they were purchased on. In addition, the App Store and iBookstore now let you see your purchase history, and simply tapping the iCloud icon will download any apps and books to any iOS device (up to 10 devices) at no additional cost.\n\t\t* iCloud Backup automatically and securely backs up your iOS devices to iCloud daily over Wi-Fi when you charge your iPhone, iPad or iPod touch. Backed up content includes purchased music, apps and books, Camera Roll (photos and videos), device settings and app data. If you replace your iOS device, just enter your Apple ID and password during setup and iCloud restores your new device.\n\t\t* iCloud Storage seamlessly stores all documents created using iCloud Storage APIs, and automatically pushes them to all your devices. When you change a document on any device, iCloud automatically pushes the changes to all your devices. Apple's Pages®, Numbers® and Keynote® apps already take advantage of iCloud Storage. Users get up to 5GB of free storage for their mail, documents and backup-which is more amazing since the storage for music, apps and books purchased from Apple, and the storage required by Photo Stream doesn't count towards this 5GB total. Users will be able to buy even more storage, with details announced when iCloud ships this fall.\n\t\t* iCloud's innovative Photo Stream service automatically uploads the photos you take or import on any of your devices and wirelessly pushes them to all your devices and computers. So you can use your iPhone to take a dozen photos of your friends during the afternoon baseball game, and they will be ready to share with the entire group on your iPad (or even Apple TV®) when you return home. Photo Stream is built into the photo apps on all iOS devices, iPhoto® on Macs, and saved to the Pictures folder on a PC. To save space, the last 1,000 photos are stored on each device so they can be viewed or moved to an album to save forever. Macs and PCs will store all photos from the Photo Stream, since they have more storage. iCloud will store each photo in the cloud for 30 days, which is plenty of time to connect your devices to iCloud and automatically download the latest photos from Photo Stream via Wi-Fi.\n\t\t* iTunes® in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match, a service that replaces your music with a 256 kbps AAC DRM-free version if we can match it to the over 18 million songs in the iTunes Store®, it makes the matched music available in minutes (instead of weeks to upload your entire music library), and uploads only the small percentage of unmatched music. iTunes Match will be available this fall for a $24.99 annual fee. Apple today is releasing a free beta version of iTunes in the Cloud, without iTunes Match, for iPhone, iPad and iPod touch users running iOS 4.3. iTunes in the Cloud will support all iPhones that iOS 5 supports this fall.\n\t\tApple is ready to ramp iCloud in its three data centers, including the third recently completed in Maiden, NC. Apple has invested over $500 million in its Maiden data center to support the expected customer demand for the free iCloud services.Pricing & Availability\n\t\tThe iCloud beta and Cloud Storage APIs are available immediately to iOS and Mac Developer Program members at developer.apple.com. iCloud will be available this fall concurrent with iOS 5. Users can sign up for iCloud for free on an iPhone, iPad or iPod touch running iOS 5 or a Mac running Mac OS® X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available for $24.99 per year (US only).\n\t\tiTunes in the Cloud is available today in the US and requires iTunes 10.3 and iOS 4.3.3. Automatic download of apps and books is available today. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars.\n\t\tApple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.", "articleSection": "Uncategorized", "keywords": ["apple","breaking news","cloud","cloud storage","CloudStorage","icloud","ios","ios 5","Ios5","itunes","itunes in the cloud","itunes match","ItunesInTheCloud","ItunesMatch","mobileme","photostream","streaming music","StreamingMusic","wwdc","wwdc 2011","Wwdc2011"], "publisher": [ { "@type": "Organization", "name": "Engadget", "url": "https://www.engadget.com", "logo": [ { "@type": "ImageObject", "url": "https://www.engadget.com/assets/images/eng-e-128.png", "width": "128px", "height": "128px" } ] } ], "dateModified": "Mon, Feb 17 2020 23:11:35 EST" } </script> </main> <!-- global-footer --> <footer role="navigation" id="engadget-global-footer" data-ylk-"sec:footer;itc:0;"> <nav class="th-reverse pt-40 pb-60 h-450 hide@tp-"> <div class="container 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