Beat Ne-Yo at Child of Eden to help Japan
Hey, there's a headline we didn't expect to write today. Ubisoft's new Child of Eden promotion, "Project Hope," challenges players to exceed musician Ne-yo's high score in the "Evolution" level to boost Ubisoft's donation to Japanese earthquake relief.
$100,000 is already pledged; for every score on that level's "Normal Kinect" leaderboard exceeding Ne-Yo's 306,800 between now and July 4, Ubisoft will add an additional dollar, up to a maximum of $20,000.
While replaying this game over and over again for leaderboard position seems like a weird subversion of its happy, love-everyone vibe, it's hard to argue with a good cause. And it is a promotion that results in a lot of time spent playing Child of Eden, so that's nice.
Show full PR text
SAN FRANCISCO – June 20, 2011 – Today, Ubisoft announced Project Hope, an initiative in support of the new video game Child of Eden™, available now for the Xbox 360® video game and entertainment system from Microsoft and compatible with Kinect™ for Xbox 360.
"After the devastating events in Japan, I was inspired firsthand by the way people have come together to help out the country," said Ne-Yo. "Child of Eden is a beautiful game that's all about hope and happiness and when Ubisoft approached me with a unique way to continue to help the people of Japan, the birthplace of the game, I was excited to join the cause."
Child of Eden is an award-winning multi-sensory shooter that sends players diving into a kaleidoscopic matrix of synchronized music and mind-blowing visuals. Child of Eden comes from the mind of legendary game maker, Tetsuya Mizuguchi, and the Q Entertainment development team based in Tokyo, Japan.
After the recent earthquake and tsunami in Japan, Ubisoft and Ne-Yo committed a $100,000 donation to the Japanese relief efforts. And now it's time for everyone to get involved.
From now until July 4th, Ubisoft will add an additional dollar donation for each score higher than Ne-Yo's score of 306,800 on the Evolution archive's "Normal Kinect" online leaderboard, up to a $20,000 max. During that time, players can then snap a photo of their qualifying score and Tweet it with the "#childofeden" hashtag. Then, when the contest concludes, Ubisoft will randomly select one of the qualifying scores from the Twitter submissions to win a chance to meet Ne-Yo in person.
Project Hope begins today, June 20th, and runs throughout the U.S. and Canada until July 4th.
For complete rules and details on how to win a chance to meet Ne-Yo, go to http://child-of-eden.com/rules/ and visit the game's Facebook page at www.facebook.com/ChildofEden.
