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Canon takes a cue from Pentax, starts selling the T3 in assorted colors

Dana Wollman, @danawollman
June 20, 2011
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Well, looky here, Canon just let its hair down. The company was clearly in an experimental mood, and got the harebrained idea that consumers just might snap up red and brown DSLRs the way they do its candy-colored point-and-shoots. The outfit's now selling its beginner-friendly EOS Rebel T3 in red, brown, and metallic gray -- all in addition to your garden-variety black, of course. Sure, that's tame by Pentax's wacky standards, but for Canon it's pretty... outlandish. Since the camera went on sale this spring, its price has dropped from $599 to a promotional $549 for the kit, which includes an EF-S 18-55mm f/3.5-5.6 zoom II lens. As for the body, if you'll recall, it has a 12.2 megapixel sensor that records 720p video (a rarity for an entry-level model), a nine-point autofocus system, ISO 100 to 6,400, and a 63-zone dual-metering system. Novices who just want to be different can, as always, hit up the source link for more info.

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