The border runners at Taco Bell have fallen behind the ginger clown and his posse of hamburger-loving friends in terms of connectivity, but the fast food franchise will soon rectify that with the introduction of free WiFi at 5,600 locations over the next four years. In an attempt to keep you connected whilst stuffing your face with Beefy Melt Burritos, Taco Bell has teamed up with Indoor Direct to bring in-store WiFi and a specially branded TV network to the chain. Diners will apparently be encouraged to interact with content running on the network, with enticements to download free music, receive opt-in text messages, and engage in social media campaigns. Sounds like the perfect opportunity to resurrect that pot-stirring little chihuahua.
Show full PR text
Taco Bell and indoorDIRECT To Bring The Restaurant Entertainment Network to all 5,600 Taco Bell Restaurants
Largest System-Wide Branded Network Will Reach 48 Million People Monthly
DALLAS, TX. June 29, 2011-Taco Bell Corp. and Indoor Direct, Inc., owner of The Restaurant Entertainment Network, have reached a long-term agreement to be the first to install in-store television network and free Wi-Fi solutions in all 5,600 Taco Bell locations throughout the United States. After the 5,600 locations are installed by 2015, The Restaurant Entertainment Network will reach approximately 48 million Taco Bell customers each month. Each location will have The Restaurant Entertainment Network installed, which consists of a point of sale and dining room network plus installation of free Wi-Fi for guests.
"Our consumers come to us for great tasting tacos and burritos, and now we're enriching their experience with the addition of indoorDIRECT's Restaurant Entertainment Network," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "As the value leader in Quick-Service Restaurants, The Restaurant Entertainment Network will add even greater value to the Taco Bell experience and feature engaging content such as music, lifestyle, entertainment and sports, and also free Wi-Fi to keep our consumers connected with their friends."
Michael Winton, President and Co-Founder of indoorDIRECT said, "We're delighted to be a national partner for Taco Bell. This agreement grows from the success of indoorDIRECT's pilot program in more than a dozen Taco Bell restaurants. Being able to help Taco Bell entertain their guests is a unique and sought-after value proposition." He added, "It will increase the reach and depth of The Restaurant Entertainment Network in key markets across the country and provide advertisers and content providers the ability to reach millions of Taco Bell guests while they eat. Guests will be able to interact with the network by downloading music seen on our show, receiving opt in text messages, engaging in social media campaigns and accessing free Wi-Fi."