GameStop brings digital download purchases to stores, thus completing the retail circle

In some weird alternative universe, this is how retail is done: you walk into a store, buy a voucher for a digital product, and then download it. It's a model that GameStop is embracing by offering digital PC game purchases through its retail locations. There are certain benefits to buying from a brick and mortar location -- for one thing, customers can use trade-in credits for their purchases. And those who pre-order a digital copy of Deus Ex: Human Revolution -- the first game being offered through this model -- will receive some extras including downloads of earlier entries in the series. Just be mindful of pop-ups -- they're way worse in real life.

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GameStop Launches New In-Store Digital PC Game Purchase Method

GameStop (NYSE: GME), the world's largest multichannel video game retailer, is making it easier for PC gamers to get their hands on hot new releases. Exclusively at GameStop, customers can now use any accepted form of payment, including trade credit and GameStop gift cards, to purchase digital PC games at their local store and access the titles immediately at launch. Deus Ex(R): Human Revolution(TM) is the first of what will soon be many titles to support this new purchase method.

"This is a great illustration of how the digital distribution model and in-store experience really complement one another," said Steve Nix, GameStop's general manager of digital distribution. "We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit."

In addition to immediate access to the game at launch, customers who pre-purchase the digital PC version of Deus Ex: Human Revolution at GameStop will also receive:

A digital version of Deus Ex(TM): Game of the Year Edition and Deus Ex: Invisible War(TM)
The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution
Double points for GameStop(R) PowerUp Rewards(TM) members

As an added bonus, PowerUp Rewards(TM) members who pre-order and purchase Deus Ex: Human Revolution will be entered to win a decked out living room in the Augment Your Living Room Sweepstakes. Visit for complete details on the Augment Your Living Room Sweepstakes.

Deus Ex: Human Revolution, which launches Aug. 23, 2011, is available for pre-order now in GameStop stores nationwide and online at

Deus Ex and Deus Ex: Human Revolution are registered trademarks or trademarks of Square Enix Ltd.