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Sales of Adobe video tools grow, thanks to Final Cut X

Kelly Hodgkins, @kellyhodgkins
September 8, 2011
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Final Cut Pro X launched earlier this year and casued much controversy. Consumers lauded the app as a relatively inexpensive upgrade to iMovie; while video professionals were discontent with what they considered to be a dumbed down application.

The biggest winner in this war over Final Cut Pro X is not Apple or Apple fans, but Adobe. According to The Loop, sales of Adobe video editing tools have jumped 22% year over year and demand for Adobe's Mac products have grown an impressive 45%. Much of this growth is attributed to customers switching from Final Cut Pro X to Adobe Premiere Pro, says Adobe.

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